Search Results for: augmented reality

News networks are gearing up for the biggest night of their year, and they’re each preparing not only for Election Day, but for the days and weeks after as votes are counted and the official calling of presidential and congressional races.

The world’s largest mining event, MINExpo International 2024, more than doubled attendance since its last rendition in 2021, bringing about 45,000 attendees, including 2,000 exhibitors from 148 countries to the Las Vegas Convention Center, Sept. 24-26.  The show is the place to see the latest tech in mining equipment and some huge pieces of equipment. […]

Chief marketing officer Arie Tom discusses GlassesUSA’s new tool that uses artificial intelligence to scan a shopper’s face and suggest tailored product recommendations. The customer experience feature increases conversion and decreases returns.   GlassesUSA.com’s new product recommendation tool uses artificial intelligence to help shoppers sort through its inventory of 10,000 frames to find the right […]

To combat deepfakes and misinformation, communicators should focus on fostering media literacy among both consumers and the industry, arming them with the necessary skills to understand the difference between fact and fiction.

Ways that technology can help brands and retail marketers maximize findings from recent shopper marketing research.

It’s a good problem to have: Fans so passionate, so hungry for a first taste of news, let alone a delicious taco, they’ve created actual websites and launched voluminous discussion forums

Skincare brand and facial bar Face Haus recently added an artificial intelligence skin analysis tool called Skin IQ into its service option at its facial bars.   The personal care brand is taking a different approach to growth and looking to “key partnerships” to expand its brand, instead of the typical growth path in opening dozens of […]

A large chunk of the U.S. may be battling a heat wave, but with planning already underway for agency holiday gatherings, many industry minds are on snowflakes and twinkling lights. Of course, planning an event for event professionals requires a little more pizzazz than your typical corporate soiree. So we gathered some agency intel and […]

Play is serious business at the Licensing Expo that brought together more than 12,000 retailers and 5,000 brands to Mandalay Bay Convention Center in Las Vegas on May 21-23. So, it only makes sense that immersive, interactive and just plain delightful play was key to many of the exhibits at the show, setting the stage […]

Tickets to the Masters are some of the most coveted in all of sports. Some golf fans wait years to be chosen by the ticket lottery. But through its exclusive hospitality experience, Mercedes-Benz offers its VIP customers a “once-in-a-lifetime” opportunity to attend the Masters, which this year was won by Scottie Scheffler for the second time in his career.