Search Results for: SEO

  • Web 2.0: For the User, By the User

    I still remember the thrill of my father bringing home our first VCR. The features were dizzying – would it really record television shows in the middle of the night when we were fast asleep? Finally, just what we needed! Or did…

  • Yahoo! Leads By Conceding

    Last week, Yahoo! admitted that Google has a stranglehold on the search engine market and that they can not do anything to change that. Essentially, they announced that they were content with being #2 in the search engine

  • How Search Engines Have Changed Public Relations

    When it comes to Public Relations, the driving philosophy that underlies even the most minute aspect of a campaign is that perception equals reality. This is as true as ever in the Interactive Age because anyone with Internet access has the ability to…

  • Google Comes Down Hard on Landing Pages

    As if online marketers didn’t have enough to think about in the middle of the holiday season, in early December Google snuck a lump of cyber-coal into their stockings in the form of an announcement that it was adding something new to its “Quality Score” measure: an evaluation of advertisers’ search ad landing pages.

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  • Search Marketing on a Steep Growth Curve: Report

    A new annual study commissioned by the Search Engine Marketing Professional Organization (SEMPO) has determined that online marketers in North America spent $5.75 billion on search engine marketing (SEM) of all types in 2005, and should spend $11.1 billion by 2010.

  • What Do I Do For A Living?

    Reunions of any sort follow the same template. People who have lost touch ask the same questions. Of the top three asked, the one that I have recently had to answer the most was “what do you do?” And with that, I confidently reply “I work for…

  • Google’s Jagger Update and Analytics Change Search

    Google’s newest update, Jagger, has webmasters, online businesses, and SEO companies shaking in their boots. Put Jagger together with Google’s recent Google Analytics, and it seems that search will soon see some sweeping changes that are here to stay….

  • Digital Marketing 101 – Part II

    Lead generation, and co-registration come together to make up the next area of digital marketing, incentive promotion.

  • DM University: SEO

    Abbreviation for Search Engine Optimization. SEO refers to the changes made to a webpage to improve upon its ranking or positioning in the search engine results pages (SERPs) of one or more search engines for a particular keyword(s).

  • Ad-Tech London: A Look at the European Market

    You know a market is on fire when a trade show covering that market closes at 5 and at 6:30 organizers are still chasing attendees & exhibitors out. Ad-Tech London was not just about the UK market, but also about the European market in general…