Search Results for: SEO

A few weeks ago, I presented myself with a challenge – to do some Internet sleuthing and get to the bottom of this perplexing condition that newly search engine optimized websites (that’s SEO) face known as the Google…

The news of Yahoo!’s impending changes to its pay-per-click (PPC) platform has tended to overshadow similarly sizable news at rival Google. The Bigdaddy update is fully operational, and Daddy’s kicking some inferior-link ass and booting some low-grade duplicate content. And Web operators need to take note of those facts and optimize their sites to avoid his size 13 EEE shoe.

Chicago–No matter how pretty your e-commerce site looks on the outside, it may still be in need of an extreme makeover on the inside. That

Search engine optimization (SEO) can be a contradictory combination of science and intuition. On the one hand, as often practiced by professionals, it assesses the relevance of a Web page to a keyword in terms of measurable, concrete factors such as keyword density and backlink counts. On the other hand, the values assigned to those factors (What keyword density is required? How many backlinks?) can be loose. Often, they’re derived from an optimizer’s general past experience with other keywords on other search engines. In other words, those hard-and-fast rules turn out often to be indefinite rules of thumb instead.

Mark Zoske has turned a passion for salt into a $3.5 million-a-year online business, largely by using search engine optimization. His firm, SaltWorks,

SMS, MMS, SEOit’s an interactive alphabet soup that can spell big business and loyalty for brands. In fact, 49.9% of marketers allotted up to 15% of their

Mark Zoske has used search engine optimization to turn a passion for salt into a $3.5 million-a-year online business catering not only to consumers, small stores and major grocery chains but also to the spa crowd and even people suffering from psoriasis.

As search gets smarter, tricks get cheaper and we get nearer to coming full circle to an original goal of Internet search: that content is, indeed, king. It cuts across the grain of some notions we’ve held in the industry for some time, that…

Okay, you have your website and now you want more visitors. Don’t think you’re the only one, bub, but you can learn from the experience of others.

PageRank has garnered a lot of attention, and the continuous updates to PageRank seem to indicate that things are going through a slight change. Sites that were once ranked lower have risen, while sites that used to be