Search Results for: SEO

Retail marketers will shift marketing spend away from print, online ads and broadcast channels to e-mail and search engine marketing to win over consumers during the upcoming holiday shopping season.

“This was a screw up, and we’re angry and upset about it,” said AOL spokesman Andrew Weinstein in a statement apologizing for the release of sensitive query logs earlier this week. What AOL needs to worry about now is…

Search engine optimization (SEO) can be a contradictory combination of science and intuition. On the one hand, as often practiced by professionals, it assesses the relevance of a Web page to a keyword in terms of measurable, concrete factors such as keyword density and backlink counts. On the other hand, the values assigned to those factors (What keyword density is required? How many backlinks?) can be loose. Now Fortune Interactive has a new virtual-reality module that can point out which advertisers’ Web pages are best optimized for a specific keyword on a specific engine.

Mark Zoske has used search engine optimization to turn a passion for salt into a $3.5 million-a-year online business catering not only to consumers, small stores and major grocery chains but also to the spa crowd and even people suffering from psoriasis.

As if online marketers didn’t have enough to think about, in early December 2005 Google snuck a lump of cyber-coal into their stockings in the form of an announcement that it was adding something new to its “Quality Score” measure: an evaluation of advertisers’ search ad landing pages.

A few weeks ago, I presented myself with a challenge – to do some Internet sleuthing and get to the bottom of this perplexing condition that newly search engine optimized websites (that’s SEO) face known as the Google…

The news of Yahoo!’s impending changes to its pay-per-click (PPC) platform has tended to overshadow similarly sizable news at rival Google. The Bigdaddy update is fully operational, and Daddy’s kicking some inferior-link ass and booting some low-grade duplicate content. And Web operators need to take note of those facts and optimize their sites to avoid his size 13 EEE shoe.

Chicago–No matter how pretty your e-commerce site looks on the outside, it may still be in need of an extreme makeover on the inside. That

Search engine optimization (SEO) can be a contradictory combination of science and intuition. On the one hand, as often practiced by professionals, it assesses the relevance of a Web page to a keyword in terms of measurable, concrete factors such as keyword density and backlink counts. On the other hand, the values assigned to those factors (What keyword density is required? How many backlinks?) can be loose. Often, they’re derived from an optimizer’s general past experience with other keywords on other search engines. In other words, those hard-and-fast rules turn out often to be indefinite rules of thumb instead.