Search Results for: SEO

Google has been and is still the reigning king of search, with comScore reporting that it claimed 67.5 percent of search queries in the U.S. in February. But with the emergence of mobile and the popularity of standalone sites and apps with specialized search results (e.g., Yelp, Amazon, TripAdvisor), it’s clear that the search game […]

Linchpin SEO, a digital interactive agency, has put together a cheat sheet in the form of an infographic to help marketers understand how they can boost retweets, clicks and overall engagement. Here are some interesting facts from the infographic: –

When Facebook’s graph search tool was first unveiled, it looked like the social network was going in the way of Google and not passing keywords in the referrer. In other words, if you were to check Google Analytics, you’d see “not provided” instead of the keywords users searched for to get to your site. Well, […]

By Eric Covino, president and founder of Creative Signals

Was I the only one who wasn’t shocked when GM pulled its $10 million ad budget with Facebook last year?

Despite all the hype, social advertising is not yet the golden goose for direct response, and it may never be. The attractiveness of large amounts of eyeballs at cheap prices is not enough to overcome the psychological aspects of why people interact on social media.

All by itself, big data doesn’t matter. What matters is the application of big data to accomplish business objectives.

Content marketing has plenty of benefits for businesses, including SEO advantages, added credibility, differentiation and versatility. Marketers in need of help with their content marketing efforts have plenty of free tools at their disposal, including Google Alerts and Google AdWords Keyword Tool. Beyond that, there are other free keyword research tools such as Soovle and […]

Earlier this month, Daryl Colwell, senior vice president at MediaWhiz, led a session titled “Content Marketing Like a Pro: Tactics and Techniques to Increase Search Engine Visibility” at Online Marketing Summit in San Diego. The in-depth presentation asserts that “Content marketing educates prospects and gets them to realize that you are the best option for […]

If you’re a marketer or webmaster who has yet to dig into what schemas are, you could be missing out on clicks and other benefits. Schemas are HTML tags that webmasters can use to mark up their pages in special ways recognized by major search engines. “On-page markup enables search engines to understand the information […]

Digital Net Agency (DNA), a performance-based search agency, has created an infographic offering an overview “doomsday” linking and SEO practices that will get your website banned from Google. It examines how Google responded to unethical linking practices used by companies like DBCC, J.C. Penney, Overstock and, yes, Google itself. DNA also points out the “four […]

MediaWhiz, an integrated digital media and performance marketing agency, has put together an infographic looking at SEO’s shift from optimization for search engines to optimization for users. The infographic includes the following bits of information and advice: –