Search Results for: Marketers on fire brands on fire

  • Smoking Guns: Laura Deeb got hooked on a TV spot and a train ride.

    Tobacco companies will contribute as much as $1.4 billion annually to raise a generation of non-smokers. Between the parties and the PSAs, teens are getting

  • THE ZIP CODE: Whew.

    The Zipatoni Company proved its mettle in 1999 after a single win from Miller Brewing Co. tripled billings at the little St. Louis shop in 1998. Zip digested

  • BLACKLIST: ISPs block e-mail transmissions based on data from anti-spam group

    ScubaDiving.com, a Web site operated by Rodale, was shut down for three days after an anti-spam group complained that the publisher had spammed consumers.The

  • Summer Splashes

    Memorial Day is only a few weeks away, and beverage brands are ready with a bevy of summer initiatives.Coca-Cola Co., Atlanta, will run an instant-win

  • ALTERNATE ROUTES

    Herbally enhanced drinkmeisters will jockey for position this summer as the all-natural segment brings new punch to the beverage sector.Ah, summer. A

  • So Much for TARGETING

    Whoops.Packaged goods companies may have gone too far targeting their coupons and are now shifting back to broad-reach programs.Or maybe they’ve just

  • Pack-Your-Bag Perks

    When the economy is good and the job market is tight, tempting travel programs can help companies attract and retain motivated employees. Each year, the

  • Kid Stuffed: Toy Fair overflows with products and promotions.

    Name the hot new animated kids’ series about an extreme-sports athlete who moonlights as a crime fighter, battling evil-doers around the globe.If you

  • Big Plans

    This will be my final column for promo. I have so many other crucially important things to do, you see.I will forge a future in cable television by founding

  • “Y2K” Doesn’t Mean “You’re too Cute”

    Anyone who thought the coming millennium would bring a new and clearer dimension to conventional advertising had better take some melatonin and disappear