Search Results for: Marketers on fire brands on fire

Creativity got upstaged in Chicago last month. Not that it wasn’t in the spotlight. Speakers held forth on the use of creative as an enhancement to brand

Joe Cloutier likes the new brand of nostalgia being served up at Denny’sRestaurants. Cloutier’s year-old franchise in Rockport, ME, is buildingstores

It’s a good time for the promotion business.It’s a time when the deepest of the deep-pocket marketers are embracing below-the-line activities as the bottom-line

Unless you’ve spent the last few years on Pluto, you know that the Internet has grown massively in popularity, and that has had a huge effect on how traditional

Going Postal No, you can’t actually mail a letter at Wal-Mart. But for one day last month, you could get stamped there.The U.S. Postal Service issued

The bright-eyed visage of former Olympian and three-time world heavyweight boxing champ Muhammad Ali, who stood out not only as a splendid athlete in

Inspired marketing isn’t necessary to sell tickets to Major League Baseball games. Inspired scouting and coaching are. It’s easy to put fannies in the

Changing Courses Midstream Kraft Foods is revamping its six-month-old corporate marketing campaign with more emphasis on consumer promotion and co-marketing

Genesis Direct, Inc., the Secaucus, NJ-based cataloger, has changed its name to Proteam.com and eliminated 150 salaried positions, all in an effort to

Rushing to claim its share of the juicy $14 billion U.S. toy market, Milwaukee-based Alottafun, Inc. sets up a holiday Web site that specially targets