Search Results for: Marketers on fire brands on fire

  • Veteran Affairs

    Marketers often overlook America’s war veterans. But their attention could be worth fighting for.Last year, Kodak and Wal-Mart hit upon a national co-marketing

  • 50 BEST-PROMOTED BRANDS

    PROMO salutes 50 products, services, and properties making the most noteworthy marketing waves.Results are king. At the heart of every promotion marketing

  • Promo’s 50 Best-Promoted Brands

    PROMO salutes 50 products, services, and properties making the most noteworthy marketing waves. Results are king. At the heart of every promotion marketing

  • Wonders of the Premium World

    PPAI’S PYRAMID WINNERS STRUCK THE RIGHT CHORDS WITH CONSUMERS AND CLIENTS ALIKE.Successful premium programs come in all shapes, sizes, and budget levels,

  • What’s on the Horizon

    WHEN IT COMES TO TRAVEL INCENTIVES, `LOCATION, LOCATION, LOCATION’ IS NO LONGER THE GOLDEN RULE.Travel giveaways are among the most popular and effective

  • Smoking Guns: Laura Deeb got hooked on a TV spot and a train ride.

    Tobacco companies will contribute as much as $1.4 billion annually to raise a generation of non-smokers. Between the parties and the PSAs, teens are getting

  • THE ZIP CODE: Whew.

    The Zipatoni Company proved its mettle in 1999 after a single win from Miller Brewing Co. tripled billings at the little St. Louis shop in 1998. Zip digested

  • Agencies

    BLACKLIST: ISPs block e-mail transmissions based on data from anti-spam group

    ScubaDiving.com, a Web site operated by Rodale, was shut down for three days after an anti-spam group complained that the publisher had spammed consumers.The

  • Summer Splashes

    Memorial Day is only a few weeks away, and beverage brands are ready with a bevy of summer initiatives.Coca-Cola Co., Atlanta, will run an instant-win

  • ALTERNATE ROUTES

    Herbally enhanced drinkmeisters will jockey for position this summer as the all-natural segment brings new punch to the beverage sector.Ah, summer. A