Search Results for: Marketers on fire brands on fire
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Point of Contact
The events not the handouts are what put sampling campaigns over the top these days. The medium has yet again become the message. While the novelty of
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Agencies
WHAT A TRIP!
As experiential marketing moves from buzzword to mainstream strategy, brand managers are intensifying their quests to connect with consumers in new ways
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Clutter: The Tangled Web
They’re everywhere! PROMO fired up the Web browser for three hours of surfing one day, and blearily pushed away from the computer having encountered a
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Right on Target
Target Corp. knows how to put together an outfit. The Minneapolis-based chain continues to set the retail world on fire with award-winning ads: For the
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*PROMO 100: Strategic Planning
A changing industry has agencies honing business development skills along with promotion chops.
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Harry Potter Pops
Coke’s exclusive tie-in doesn’t predict Hollywood’s future. Don’t expect studios to start delivering one-partner projects despite the landmark deal between
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Sole Survivor
After years of occupying third place among the Big Four television networks and seeing its audience grow as old as Dick Van Dyke’s shtick, New York City-based
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Harry Potter Pops
Coke’s exclusive tie-in doesn’t predict Hollywood’s future. Don’t expect studios to start delivering one-partner projects despite the landmark deal between
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One Short Month to Brand Ruin
Too tired, busy, self-satisfied, or disinterested to read our lengthy feature story, Ninety Days to a Better Brand? Here’s a slightly different version,
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Agencies
Walking the Tight Rope
Rebates have always been a double-edged sword. They can stimulate sales on high-cost, slow-moving products, but can dilute brand equity and cut into profits
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