Search Results for: Marketers on fire brands on fire

  • Point of Contact

    The events not the handouts are what put sampling campaigns over the top these days. The medium has yet again become the message. While the novelty of

  • WHAT A TRIP!

    As experiential marketing moves from buzzword to mainstream strategy, brand managers are intensifying their quests to connect with consumers in new ways

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  • Clutter: The Tangled Web

    They’re everywhere! PROMO fired up the Web browser for three hours of surfing one day, and blearily pushed away from the computer having encountered a

  • Right on Target

    Target Corp. knows how to put together an outfit. The Minneapolis-based chain continues to set the retail world on fire with award-winning ads: For the

  • *PROMO 100: Strategic Planning

    A changing industry has agencies honing business development skills along with promotion chops.

  • Harry Potter Pops

    Coke’s exclusive tie-in doesn’t predict Hollywood’s future. Don’t expect studios to start delivering one-partner projects despite the landmark deal between

  • Sole Survivor

    After years of occupying third place among the Big Four television networks and seeing its audience grow as old as Dick Van Dyke’s shtick, New York City-based

  • Harry Potter Pops

    Coke’s exclusive tie-in doesn’t predict Hollywood’s future.  Don’t expect studios to start delivering one-partner projects despite the landmark deal between

  • One Short Month to Brand Ruin

    Too tired, busy, self-satisfied, or disinterested to read our lengthy feature story, Ninety Days to a Better Brand? Here’s a slightly different version,

  • Walking the Tight Rope

    Rebates have always been a double-edged sword. They can stimulate sales on high-cost, slow-moving products, but can dilute brand equity and cut into profits

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