Search Results for: Marketers on fire brands on fire

  • Promoting from Within

    I’ll be honest with you. I probably don’t know what I’m talking about.I had a little background in advertising and marketing when I came to promo at the

  • Philip Morris Holds a Mirror Up to Smoke

    Philip Morris Companies lit a fire when it turned corporate philanthropy into a $100 million ad campaign that presents its Philip Morris USA, Kraft Foods,

  • In for the Long Haul

    Marketers mobilize with integrated, long-term campaigns that spend money to make money.It takes a village:Olympic sponsor Bank of America pulls out all

  • Football Fantasies

    Fall brings chilly breezes, resplendent leaves, and football-based promotions galore:Contestants will toss footballs to win cash in the Sprint PCS $2

  • Cows-Related Marketing Draws Tourists Like Flies

    Creativity got upstaged in Chicago last month. Not that it wasn’t in the spotlight. Speakers held forth on the use of creative as an enhancement to brand

  • Denny’s Diner Back to the Future

    Joe Cloutier likes the new brand of nostalgia being served up at Denny’sRestaurants. Cloutier’s year-old franchise in Rockport, ME, is buildingstores

  • Results Rule!

    It’s a good time for the promotion business.It’s a time when the deepest of the deep-pocket marketers are embracing below-the-line activities as the bottom-line

  • Agencies

    BRAVE NEW WORLD

    Unless you’ve spent the last few years on Pluto, you know that the Internet has grown massively in popularity, and that has had a huge effect on how traditional

  • Agencies

    At Retail

    Going Postal No, you can’t actually mail a letter at Wal-Mart. But for one day last month, you could get stamped there.The U.S. Postal Service issued

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  • KERRY’S CREW

    The bright-eyed visage of former Olympian and three-time world heavyweight boxing champ Muhammad Ali, who stood out not only as a splendid athlete in