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Coke’s exclusive tie-in doesn’t predict Hollywood’s future. Don’t expect studios to start delivering one-partner projects despite the landmark deal between

After years of occupying third place among the Big Four television networks and seeing its audience grow as old as Dick Van Dyke’s shtick, New York City-based

Coke’s exclusive tie-in doesn’t predict Hollywood’s future.  Don’t expect studios to start delivering one-partner projects despite the landmark deal between

Too tired, busy, self-satisfied, or disinterested to read our lengthy feature story, Ninety Days to a Better Brand? Here’s a slightly different version,

Rebates have always been a double-edged sword. They can stimulate sales on high-cost, slow-moving products, but can dilute brand equity and cut into profits

A few leftover tidbits from the 2000 Truth files, before we toss the trash and switch on the shredder.Flip: Kudos to Denny’s, which transformed its image

Volume, profit, and share are the spice of a client’s life. Tell me what you want, what you really, really want.”The Spice Girls, a musical group known

Marketing to teachers can be an edifying experience for brands.Amy Lucius, an American History and Geography teacher at Greene County Tech Junior High

THE PRIVACY ISSUE CATCHES UP WITH DIRECT MARKETERS OH, NO: WAIT UNTIL the privacy lobby hears about this.Internet Information Services of Billings, MT

PROMO salutes 50 products, services, and properties making the most noteworthy marketing waves. Results are king. At the heart of every promotion marketing