This year's finalists are an elite collection of agencies doing some of the best work in promotional marketing. Campaign descriptions can be viewed at www.promomagazine.com. The winners will be announced at Promo Live, Sept. 17 - 19 at the Navy Pier in Chicago.
The stock market doesn't ever tell the full story, but it often can tell a great story. Such seems the case for Yahoo. Jerry Yang succeeded Terry Semel on June 18th, and investors rewarded the stock with a modest 3%...
Hasbro is under fire for creating a line of toys designed for young children tied to a PG-13 film.
A Senate Committee is voting this month on a bill that would put regulatory authority to restrict tobacco advertising and sales in the hands of the Food
Direct marketers are facing a dialog that may cause them to squirm in their seats. With the rise of social networks, they are increasingly having to listen to, and cede control of their messaging to, consumers.
Technology is the servant of your marketing goals, not their master. Instead of jumping on the next social media phenomenon, first ask yourself this: what do all these media channels allow me to do that I couldn't do before?
Conducting some brand recognition research within my family, I asked my 14-year-old nephew what commercials he remembered from Super Bowl '07. He named
Marketers are helping boost the box office with ties to DreamWorks Animation’s “Shrek the Third,” which smashed the opening weekend records with $122 million in ticket sales.
Donald Trump has called it quits on his once popular reality show, “The Apprentice.”
Blogs haven’t been around all that long, but for the life of me I can’t put my finger on the precise date that everybody--especially brands--felt that he absolutely had to have a blog in order to feel complete in the marketing area.