Search Results for: Marketers on fire brands on fire

  • Can We Sell It? Yes We Can!

    Bob the Builder gets a new crew member this month when an animated Sir Elton John appears in the new HIT Entertainment video, Bob the Builder: A Christmas

  • A-List Properties

    There’s always next year. Although box office sales, at $3.3 billion, were up 4% from last summer, the pace isn’t matching last year’s overall annual

  • News Briefs

    BURGER KING CORP: widens its menubut sticks to its “fire-grilled” rootswith a handful of new items. BK will add three varieties of low-fat Fire-Grilled

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  • Storm Shelter

    Mark Shapiro stayed two years longer than his friends expected. He had a three-year earn-out when he sold Louis London to Interpublic Group of Cos. in

  • Brands at the Crossroads

    On April 24, 2003, PROMO held its second invitation-only roundtable of the year. The conversation among these marketing veterans quickly focused on an

  • Top of the Class

    While brawn and beauty got a nod, the majority of finalists in this year’s Reggie Awards had something that appealed to the kid in all of us. The Promotion

  • Living the Image

    Vicki Saunders has been dressing for the prom since December. The Seventeen Magazine director of marketing development chaperones a six-month party that

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  • Rally Round the Family

    Who knew that one of the best venues for marketing to families was a mud-splattered arena filled with over-sized, ear-splitting trucks driven by guys

  • products

    Thoughts of Summer Baltimore, MD-based Kelsyus Outdoor Recreational Products makes the ratty old beach towel obsolete with its new special-edition backpack

  • Nine Little Words

    It goes like this. You produce a promotion that’s really incredible the breakthrough concept brings the strategy to life and gives consumers a once-in-a-lifetime