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This will be my final column for promo. I have so many other crucially important things to do, you see.I will forge a future in cable television by founding

Anyone who thought the coming millennium would bring a new and clearer dimension to conventional advertising had better take some melatonin and disappear

We’ve cried a collective “Oh no!” at the negative, scathing headlines about sweepstakes, or heard countless stories about various companies committing

I’ll be honest with you. I probably don’t know what I’m talking about.I had a little background in advertising and marketing when I came to promo at the

Philip Morris Companies lit a fire when it turned corporate philanthropy into a $100 million ad campaign that presents its Philip Morris USA, Kraft Foods,

Marketers mobilize with integrated, long-term campaigns that spend money to make money.It takes a village:Olympic sponsor Bank of America pulls out all

Fall brings chilly breezes, resplendent leaves, and football-based promotions galore:Contestants will toss footballs to win cash in the Sprint PCS $2

Creativity got upstaged in Chicago last month. Not that it wasn’t in the spotlight. Speakers held forth on the use of creative as an enhancement to brand

Joe Cloutier likes the new brand of nostalgia being served up at Denny’sRestaurants. Cloutier’s year-old franchise in Rockport, ME, is buildingstores

It’s a good time for the promotion business.It’s a time when the deepest of the deep-pocket marketers are embracing below-the-line activities as the bottom-line