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A few weeks ago, embarrassed by my 98-pound weakling of a mobile phone, I gave in to techno-lust and stopped by my wireless carrier’s local outlet to

Gillette will be debuting a reality TV show this summer tied to its sponsorship of six NASCAR drivers.

A challenging time? Yes. But a great time for those who love a challenge, thrive on breaking new ground and have been deserving a seat at the proverbial

It’s every marketer’s worst nightmare: a promotion gone terribly wrong. Time Warner’s Turner Broadcasting System learned some hard lessons about post-Sept.

Forget snowstorms. Think s’mores. The Hershey Co. and Kraft Foods are collaborating on a joint campaign to boost s’mores consumption this summer.

There’s an unlikely figure found along the beaches of Oahu: He stands aristocratically erect, his nose aimed at the heavens as though avoiding the stink of mortals. His Bermuda shorts are black and have a satin stripe along the outside seams. He wears what is probably the only Hawaiian-style shirt with onyx studs in existence.

This is Jeeves, the former AskJeeves.com search engine mascot, in exile.

Nickelodeon has bolstered its marketing department with two promotions.

Turner Broadcasting said it is working to make amends after a guerilla marketing campaign for Cartoon Network went haywire and turned into a citywide bomb scare Wednesday.

Looking for the Next Big Thing? Here’s something you might not have thought of. Direct mail. Yes, old-fashioned snail mail. It is the only targeted medium

Beyond the “can Colts quarterback Peyton Manning win the big one” theme, Super Bowl XLI viewers within the advertising community will be following a different storyline: Hot on the heels of Advertising Age’s naming “The Consumer” as its Agency of the Year, several advertisers will submit commercials either voted on, or in a few cases created by, consumers.