Zippo Stages Musical Events to Build Sales in China: Case Study
The Zippo Manufacturing Co. staged six musical events—one per month—in China to convert buyers and build advocates among younger adults.
The Zippo Manufacturing Co. staged six musical events—one per month—in China to convert buyers and build advocates among younger adults.
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Advertisers can reach millions of new opted-in consumers
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Fans of Hasbro's Nerf line of sports and toy gun products will get their moment of glory this Sunday during the broadcast of "The Simpsons" on the Fox Network
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2010 Pro Awards Finalist; Best Use of Games, Contests, and Sweepstakes