Search Results for: Marketers on fire brands on fire
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Hitachi’s Branding Campaign Highlights Tech Strength
Hitachi America, Ltd., has embarked on a multi-year, multi-million dollar campaign to help boost the company’s revenues and build brand awareness for its lesser-known technology products.
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Box Office Buzz
Whether it was talking cars, sword-wielding pirates or a red-caped flying superhero, consumers’ love affair with the movies reignited this year, ending
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Alcohol Marketing Study Under Fire
The Center on Alcohol Marketing and Youth (CAMY) at Georgetown University released a study last month that found alcohol advertising is common on radio
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Agencies
Coupons Take to Third Screen
Twelve Subway sandwich shop franchises in Buffalo, NY, broke a campaign in mid-August that offers consumers alerts and discount coupons via customers’ cell phones.
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Epsilon Restructures, Puts Interactive Group Under Parent Firm
Epsilon Inc. is killing its Epsilon Interactive brand and bringing it under its corporate umbrella. The same services will be offered by one of four internal units being set up as part of a restructuring.
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Agencies
Actors’ Bad Behavior Means Risky Business for Brands, Studios
Tom Cruise’s erratic behavior and acrimonious split from Paramount Pictures this week has studios and brands, alike, rethinking and distancing themselves from movie tie-ins and sponsorships deals.
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Email
Your E-mail Drives More Responses than You Know
Al Gadbut believes you probably have no idea the volume of sales your outbound e-mail drives.
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Lippin Group Forms ‘Hollywood’ Division
The Lippin Group, a public relations and marketing firm, has created a new unit designed to link corporate brands with entertainment industry events and celebrities.
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Balancing Act
A 13-year-old Connecticut boy suffered second- and third-degree burns in 2001 after he set himself on fire by imitating a stunt on MTV’s show Jackass.
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VendareNetblue – Before they were one, Part 1
Almost reminiscent of movie releases where studios carefully plan out their launch dates to maximize their exposure, you can almost imagine the behind the scenes dialogue of this week’s Internet studio blockbuster. Last week…