Search Results for: Marketers on fire brands on fire

  • A Feel for the Neighborhood

    PROCTER & GAMBLE WANTED to improve its retail marketing to Hispanics. It ended up bringing women to tears. P&G started with a cause breast cancer and

  • The Idea Makers

    PROMOTION PROS touched every aspect of marketing in 2004, from screen to shelf. Branded entertainment took over prime time as early deals like product

  • Letters to the Editor

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    This is an excellent article. In looking at the press release on Yahoo, the spin is great but the substance is lacking, and depending on how Blockbuster markets this new program they might do more harm to their brand than the good they hope to create.

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  • Born to be Wired

    INSTANT WIN GAME DANGLES ORANGE COUNTY CHOPPER ORIGINAL IT WAS NINE YEARS AGO that Ideal Industries, Inc., a maker of products for electricians and datacomm

  • Live From New Orleans: Broadband Provides Opportunities

    Half of U.S. households are projected to have high-speed broadband Internet connections by 2007. But it seems direct marketers are playing catch up with companies doing brand marketing when it comes to taking advantage of the technology.

  • Live From New Orleans: Campbell-Ewald Avoids Navy Blues

    It’s the kind of TV spot that would appeal to any 17 year-old. Young heroes fire rockets at an unseen enemy, while a rock beat thumps in the background.

  • Agencies

    Bridging the Divide

    Direct’s first B-to-B roundtable explores the gap between the needs of sales and marketing, and the dilemma of channel conflict

  • Agencies

    The Apprentice Sparks Record Interest in Crest Toothpaste

    An appearance on The Apprentice last week for a new tooth-whitening flavor, delivered more than 4.7 million hits so far to the Crest Web site, the highest level of online interest in a single product launch in parent Procter & Gamble’s history. The …

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  • Networks Tout Fall Shows with Mega Promos

    The six major broadcast networks are gearing up to launch their newest shows this fall with an extensive promotional push. ABC, finishing last among the big four networks last season, plans to visit hundreds of heavily populated beaches on both coasts …

  • Full Steam Ahead

    Terry Atkins’ mom collects Campbell’s Soup labels the old-fashioned way. Atkins is director-integrated marketing at Campbell’s Camden, NJ, headquarters.