Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version September 12, 2014   5 Keys to Successful Loyalty Programs There are five key factors that differentiate successful loyalty programs from the completion, according to a new survey from SAS and the International Institute for Analytics. More… SPONSORED BY: Guess…

The First Annual Marketing ARC Awards celebrated the best campaigns that have embraced marketing technology solutions, and winners were announced at LeadsCon New York in August. Chief Marketer created this awards campaign in response to the explosion of tech solutions being leveraged by marketers in recent years.

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version September 05, 2014   Marketers Contributing More to Sales Pipeline A report from Bizo and Oracle shows many B2B marketers are contributing up to 20% of their company's new leads. More… SPONSORED BY: Guess who’s powering the future of email marketers?…

Here are six retail and consumer behavior trends marketers need to understand to stay ahead of the competition for the 2014 holiday shopping season.

Failing to align the company's corporate culture with B2B branding initiatives can derail a brand.

Here’s a bit of news. CMOs get fired. A lot. In fact, we’re the most fired executive in the board room.

Chief Direct Marketer View Web Version May 14, 2014   CMO Talks: 3 Things to Know Before Taking a New CMO Job CMOs are often the most fired executive in the board room. At any given time, a third of CMOs are looking for new gigs. Here's some ideas on why CMOs should choose their…

Chief Direct Marketer 3-28-2014 View Web Version Chief DIRECT Marketer DM INSIGHTS AND ANALYSIS from the editors of Chief Marketer, and DIRECT March 28, 2014   Benchmarking Your “Customer Relationship Maturity Level” When Sprint’s Chairman Threatens to Fire its Agencies Hamsters Step in Facebook “Big Sister” Video Addresses Criticism of Facebook Overuse Activities, Stats, Trends…

Sprint is out with a new marketing campaign modeled after a quirky one that began in Japan.

View Web Version Chief Marketer – This Week The week's most relevant content from around the web and why it's important. from the editors of Chief Marketer March 28, 2014   A Surprising Presence at SXSW with Charitable Guerilla Marketing Pssssst. Have you heard… 12 Social Marketing Changes YOU Need to Know About Westin Puts…