Search Results for: Marketers on fire brands on fire

The Lippin Group, a public relations and marketing firm, has created a new unit designed to link corporate brands with entertainment industry events and celebrities.

A 13-year-old Connecticut boy suffered second- and third-degree burns in 2001 after he set himself on fire by imitating a stunt on MTV’s show Jackass.

Almost reminiscent of movie releases where studios carefully plan out their launch dates to maximize their exposure, you can almost imagine the behind the scenes dialogue of this week’s Internet studio blockbuster. Last week…

Passersby are doing double takes at the world’s biggest brain, fashioned as a two-story terrarium atop the Hard Rock Café Marquee in New York City as part of Yahoo’s latest promotion.

Worldata recently assumed management of several lists formerly managed
in-house by Stevens Publishing. Lists of subscribers are available to
such newsletters as Water Week, Waste Management, Environment Protection
and Hazmat News.

Consumer marketers who fail to invest in and experiment with social media now might find difficulty in catching up with the competition later

Weeks before the season premiere later this month of the firefighter drama Rescue Me, FX is giving consumers a peek at what’s to come.

A&E had consumers rubbing their eyes in amazement when it staged a live event around its new real-life series Criss Angel: Mindfreak. And rightly so.

Comic books and TV shows, blockbuster movies and video games: all provide a well of characters beloved by children and adults a fact not lost on retailers.

A&E had consumers rubbing their eyes in amazement when it staged a live event around its new real-life series Criss Angel: Mindfreak. And rightly so.