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When it comes to making pancakes, Latino moms begin from scratch: milk, eggs and flour. So when Quaker Oats targeted Hispanics for its Aunt Jemima Pancake

Anxious marketing managers sense the danger. They know in their bones that the traditional ground of mass advertising has become a less friendly place

Top brass from mars inc. may well have been reaching for the champagne during the final minutes of the Daytona 500: The candy-colored Toyota the company

Are you smarter than a tongue-wagging rock icon? Kodak sure thinks it is. Click here and see why Erik Hauser thinks Kodak made a mistake not listening to Gene Simmons’ marketing advice on “The Apprentice.”

I like TV, more than someone in the Internet age probably should, and if I admit to how little video content I consume while sitting in front of an Internet enabled device, well, we won’t go there. Let’s just say there are…

In an effort to forestall do-not-mail legislation now moving through 15 states, the Direct Marketing Association has unveiled a revamped version of the service that lets consumers opt out of receiving e-mail from DMA members.

This episode of Broken News is brought to you by our trusted industry insider, Cauldron Larynx. Cauldron utilizes deep knowledge, deeper skills and deepest relationships to make up the most breaking and relevant news in the Affiliate Marketing sector

McDonald’s is causing a stir in Florida for advertising on envelopes that contain elementary school report cards.

You may not instantly recognize Brand X Canned Ham. But slap Shrek or Bart Simpson on the label, and the product is instantly an old friend. Recognizable

Bertucci’s restaurant is trying to maintain a presence in the minds of Boston Red Sox fans in a NESN reality show and a billboard near Fenway Park.