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For u.s. companies, olympics sponsorships strengthen their global profile, while providing a chance to score points with TV viewers on the home front.

At 55 college campuses this fall, free notebooks will be handed out that include the school’s logo, maps so students can find their way around and a $10-off

So I’ve noticed that a lot of the promo entries include media placements to expose the brand in a surprising way, with or without big offers. I sat down and examined the entries ignoring the media placements, looking only for compelling, differentiated offers

A new interactive Web site dedicated to the preservation of letters and e-mail from American troops has launched in the run-up to Memorial Day and is under the sponsorship of GEICO and the non-profit Legacy Project

Think of it. A cheap, direct means of working one-on-one, one-to-many with customers, partners, prospects. The ideal means of educating informing persuading.

To some, Chicago may just be a city. But to others, it is a brand.

Jeffrey Hayzlett, chief marketing officer for the Eastman Kodak Co., started his address to the crowd at ad:tech San Francisco 2008 with two questions.

On TV, “The Simpsons” Kwik-E-Mart convenience store may be best known for salmonella and spotty police protection.

Best Buy has signed a deal with Major League Soccer player Cuauhtémoc Blanco, making him the first brand ambassador for the consumer electronics retailer.

Maine is the latest state to come to the rescue of consumers tired of feeling pressured to spend more than a gift card’s value to use up the often small