Nissan CMO Christian Meunier lit a roaring fire under the brand’s agency by publicly shaming it to bring new and innovative ideas to the table.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% January 22, 2016 4 Tips to Save Money on Marketing Marketers don’t have to spend millions or even thousands to get a nice bang for their buck. A few strategic reviews and planning can help shave marketing…

Coca-Cola hopes that its new campaign, "Taste the Feeling," will spark a fire under sales, which have been flagging for more than 10 years.

Any romance expert will tell you that the key to a good relationship is communication. The same holds true for successful agency/client pairings. We asked agency leaders from several of our B2B and PROMO Top Shops what clients could do to keep the spark alive. Pulse220 CEO Craig Erlich says he’d love it if clients…

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% December 2, 2015 Why Healthcare Marketing Needs to Catch Up Healthcare marketing may not conjure up thoughts of bold, daring campaigns— but it could. Learn why healthcare marketers need to get more innovative or risk losing marketshare. More… SPONSORED BY: Connect with 863,000+ Affluent Subscribers with Forbes…

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% November 17, 2015 5 Tenets to Reach Multicultural Millennials: Moet Hennessy Moet Hennessy has a key brand building strategy to reach multicultural Millennials. Manny Gonzalez, senior director of multicultural programs, outlines the 5 tenets the brand uses to…

Here are three benefits to leveraging marketing technology at an event, as well as ways you can turn those wins into ongoing advocacy.

Jeff Charney, CMO at Progressive Casualty Insurance on Flo, how to be disruptive and his seven recommendations to drive change.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% August 28, 2015 Peace Talks in the Burger Wars Burger King tried to call a one-day cease fire in the burger wars this week, but McDonald's didn't bite. Learn why McD's wasn't hungry for a McWhopper. More……

The real currency of marketing has nothing to do with impressions and commercials and has everything to do with word of mouth.