Search Results for: Marketers on fire brands on fire

The Zippo Manufacturing Co. staged six musical events—one per month—in China to convert buyers and build advocates among younger adults.

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Advertisers can reach millions of new opted-in consumers

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Fans of Hasbro’s Nerf line of sports and toy gun products will get their moment of glory this Sunday during the broadcast of “The Simpsons” on the Fox Network

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As we have all too often been guilty of saying, it doesn’t take a genius to have predicted that some of the marketing tactics used to promote free trials of nutraceuticals would come under…

It seems that in early 2008 many in the B2B world simply stopped using lead generation to describe their business and activities and decided instead to go with the trendier…

Many CMOs don’t go beyond an annual customer satisfaction survey, brand study or something managed by their service/support teams. Taking this view is a mistake, and here’s why.

2010 Pro Awards Finalist; Best Use of Games, Contests, and Sweepstakes