Search Results for: Marketers on fire brands on fire
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Steve Richter, Part 1
Few last names evoke the same range of reactions from those familiar with performance marketing as that of our first interviewee, Steve Richter. While the other S. Richter (Steve’s son Scott) has been much maligned by the press, Steve…
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F*ed Company Part 2
One of the trends not necessarily evident from attending Affiliate Summit has already started, and will continue in the days and months ahead. This trend reminds us of something we listened to a little more than a year ago at a very…
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Agencies
Brands Test Sampling at Meal Assembly Kitchens
A new venue for sampling is being tested by the likes of Juicy Juice, Tabasco, General Mills and Martha Stewart: meal assembly kitchens. There are 1,002
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Agencies
Live, from SF: YouTube’s Biggest Stars
YouTube, the video-sharing Web destination that has become a hit with viewers but has yet to find its business model with advertisers
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Ad(network):tech
In compiling our annual Unofficial ad:tech Party List, the process started us thinking about the show in general, namely the nature of the companies, interestingly enough at least from our perspective, the barrier…
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Now More than Ever
There’s little question that this is the year for interactive promotions. Heck fire, this is the century for them. The only unknowns are where the money
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The Evolving American Shopping Psyche
A new report from Pew Research Center’s Internet & American Life Project shows consumers want to receive info on their own terms. And almost half of those polled said they use search engines on a typical day
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Keep Plugging Away With Your International Marketing Campaigns
It’s the same old “international growth, domestic weakness” story over and over again, and marketers need to adapt. Here’s some advice on how to recession-proof your business by seeking opportunity abroad while the U.S. economy is in the doldrums
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Turf War
For u.s. companies, olympics sponsorships strengthen their global profile, while providing a chance to score points with TV viewers on the home front.
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Agencies
College Bound
At 55 college campuses this fall, free notebooks will be handed out that include the school’s logo, maps so students can find their way around and a $10-off
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