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Many CMOs don’t go beyond an annual customer satisfaction survey, brand study or something managed by their service/support teams. Taking this view is a mistake, and here’s why.

2010 Pro Awards Finalist; Best Use of Games, Contests, and Sweepstakes

Interview with Twitter business expert Laura Fitton: Three tips for would-be brand tweeters and three basic tools marketers should have when getting started in Twitter

Warner Bros. Entertainment is turning once again to a sure-fire promotion to advertise programming for its new fall lineup, DVD releases and app launches

2010 Pro Awards Finalist; Best Use of Public Relations in a Promotion Campaign

Headlines from the industry. To receive daily updates please visit the Digital Moses fan page

Headlines from the industry. To receive daily updates please visit the Digital Moses fan page

Week in Review. Headlines for the week. Get Daily headlines from our facebook fan page (digital moses)

Restoration Hardware launches a new garden catalog. Reason, a libertarian-minded magazine presents a soft offer of $19.97 for 11 issues with one free. And Street Rodder’s subscription offer features a hat premium, along with an add-a-third-year-for-a-penny rate.

You can’t say Universal Pictures isn’t going for the buzz in ballyhooing its upcoming release “Repo Men”