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Few last names evoke the same range of reactions from those familiar with performance marketing as that of our first interviewee, Steve Richter. While the other S. Richter (Steve’s son Scott) has been much maligned by the press, Steve…

One of the trends not necessarily evident from attending Affiliate Summit has already started, and will continue in the days and months ahead. This trend reminds us of something we listened to a little more than a year ago at a very…

A new venue for sampling is being tested by the likes of Juicy Juice, Tabasco, General Mills and Martha Stewart: meal assembly kitchens. There are 1,002

YouTube, the video-sharing Web destination that has become a hit with viewers but has yet to find its business model with advertisers

In compiling our annual Unofficial ad:tech Party List, the process started us thinking about the show in general, namely the nature of the companies, interestingly enough at least from our perspective, the barrier…

There’s little question that this is the year for interactive promotions. Heck fire, this is the century for them. The only unknowns are where the money

A new report from Pew Research Center’s Internet & American Life Project shows consumers want to receive info on their own terms. And almost half of those polled said they use search engines on a typical day

It’s the same old “international growth, domestic weakness” story over and over again, and marketers need to adapt. Here’s some advice on how to recession-proof your business by seeking opportunity abroad while the U.S. economy is in the doldrums

For u.s. companies, olympics sponsorships strengthen their global profile, while providing a chance to score points with TV viewers on the home front.

At 55 college campuses this fall, free notebooks will be handed out that include the school’s logo, maps so students can find their way around and a $10-off