Google’s “Innovation & Inspiration” session as reported this week by Andrew Levine, a Forbes contributor. The day focused on what the future holds for destination marketing, but many of the examples and ideas can be applied by marketers in other categories.
Although each publisher is different, there are some distinct marketing trends for 2017 that apply to almost everyone in the industry.
The role of CMO has evolved significantly in the past several years. Here are are five tips to navigate the evolving digital and mobile business landscape.
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% November 4, 2016 The 2017 PROMO & B2B Top Shops Listings are Here! Tops Shops is a searchable database for brand marketers, marketing agencies and others looking for expert agencies skilled in numerous services. More… SPONSORED…
Executive summary of IBV Study, Shoppers Disrupted - Retailing through the noise
If your brand is interested in sponsoring festivals or an unorthodox event, take these three sponsorship don’ts into consideration.
Push notifications from mobile apps have gone through several phases of evolution in terms of content format, trigger points, and personalization scale.
As traditional advertising inventory is squeezed out of existence, advertisers need to stop thinking about interrupting and start thinking about providing desirable content.
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% April 8, 2016 4 Reasons Why YOU Should Attend PROMONext in June New York in June is always a beauty. There’s Central Park, Lincoln Center, Broadway and let’s not forget the shopping! There’s plenty more to see…
Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% April 12, 2016 SXSW May be Over, but the Takeaways are Still Red Hot You could have gone to SXSW, attended back to back to back sessions, and you still would have missed more than you saw. Is…