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Advertisers can reach millions of new opted-in consumers

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Fans of Hasbro’s Nerf line of sports and toy gun products will get their moment of glory this Sunday during the broadcast of “The Simpsons” on the Fox Network

Headlines from the industry.
To receive daily updates please visit the Digital Moses fan page

As we have all too often been guilty of saying, it doesn’t take a genius to have predicted that some of the marketing tactics used to promote free trials of nutraceuticals would come under…

It seems that in early 2008 many in the B2B world simply stopped using lead generation to describe their business and activities and decided instead to go with the trendier…

Many CMOs don’t go beyond an annual customer satisfaction survey, brand study or something managed by their service/support teams. Taking this view is a mistake, and here’s why.

2010 Pro Awards Finalist; Best Use of Games, Contests, and Sweepstakes

Interview with Twitter business expert Laura Fitton: Three tips for would-be brand tweeters and three basic tools marketers should have when getting started in Twitter

Warner Bros. Entertainment is turning once again to a sure-fire promotion to advertise programming for its new fall lineup, DVD releases and app launches