This is the second in a two-part story on the pitfalls of online promotions and the best way to avoid such hazards. Contributor Jed Weissbluth continues

The text of a direct response e-mail (not the subject line, where spam filters would kill it, dismember it and heave it into the Ganges River) suggests:

Way back when I was a kid, the municipal fire department had a system of pull-activated alarms that could send a signal for help in the event of a fire.

If a consumer saw a televised commercial during the current war against Iraq’s opening days, chances are it was a direct response spot. Open inventory

Time Inc.'s director of postal affairs Jim O'Brien hollered fire and brimstone at Direct Media's Co-op on Thursday, evangelizing for the postal pension

While brawn and beauty got a nod, the majority of finalists in this year's Reggie Awards had something that appealed to the kid in all of us. The Promotion

After talking about it for months, the Federal Trade Commission finally came out with its amended Telemarketing Sales Rule in December. And as expected,

Vicki Saunders has been dressing for the prom since December. The Seventeen Magazine director of marketing development chaperones a six-month party that

Who knew that one of the best venues for marketing to families was a mud-splattered arena filled with over-sized, ear-splitting trucks driven by guys

Thoughts of Summer Baltimore, MD-based Kelsyus Outdoor Recreational Products makes the ratty old beach towel obsolete with its new special-edition backpack