Search Results for: Marketers on Fire
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Agencies
News briefs/directmag.com
12/11 ENTREPRENEUR KEN HAKUTA said he is negotiating to buy toy direct marketer FAO Schwarz from bankrupt parent FAO Inc., according to reports. Hakuta
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Acxiom Hacker Pleads Guilty
Daniel J. Baas, who broke into an Acxiom Corp. File Transfer Protocol server during the July 27 weekend, has entered a guilty plea in U.S. District Court,
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Loose Cannon: Trade Talk from the Winter DM Meetings
While the baseball community is gearing up for its annual winter meetings, the direct marketing community has already conducted its own. What follows
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DNC’s Silver Lining
In the Brave New World in which marketers are being told by government who not to call and, likely soon, who not to e-mail, promotion marketers have found
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Batteries Included
In the spring of 1976 my mother opened her front door to discover my Uncle Hardy on her doorstep with his pillow under one arm and a suitcase in each
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New World Order
The Marketing Agencies Association (MAA) Worldwide recognized 14 Globes winners and 44 Gold, Silver and Bronze finalists during the Oct. 27 gala held
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Agency Moves
Dallas-based hawkeye|FFWD named Kate Shema creative director. Also, Kelly Ash joined as account executive and David Anders as account director. Jeff Webster
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Agencies
C-Store Morph
Everyone is selling convenience these days. That means new competition for traditional convenience stores, and new opportunities for packaged goods marketers.
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Agencies
Right for the Job
Hire them for what they know; fire them for who they are. Unfortunately, this is common practice in many companies. Hiring decisions are made based on
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List and Database News
Fire Chiefs/Emergency Services A 34,547-name list identifies fire departments and emergency services, both paid and volunteer. Some 25,200 of the names
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