Search Results for: Marketers on Fire

Marketers who had trouble with history, geography and applied statistics in school were given another chance yesterday, as three industry experts led

Mark Shapiro stayed two years longer than his friends expected. He had a three-year earn-out when he sold Louis London to Interpublic Group of Cos. in

The criminal case of Gino DeLuca is unlikely to trigger a major shift in negotiations in the in-store marketing industry. That’s happening on its own.

When did the average marketer become the Common Man, a mirror to Joe or Josie Average, ready for a role in a Capra film? Apparently it happened sometime

On April 24, 2003, PROMO held its second invitation-only roundtable of the year. The conversation among these marketing veterans quickly focused on an

This is the second in a two-part story on the pitfalls of online promotions and the best way to avoid such hazards. Contributor Jed Weissbluth continues

The text of a direct response e-mail (not the subject line, where spam filters would kill it, dismember it and heave it into the Ganges River) suggests:

Way back when I was a kid, the municipal fire department had a system of pull-activated alarms that could send a signal for help in the event of a fire.

If a consumer saw a televised commercial during the current war against Iraq’s opening days, chances are it was a direct response spot. Open inventory

Time Inc.’s director of postal affairs Jim O’Brien hollered fire and brimstone at Direct Media’s Co-op on Thursday, evangelizing for the postal pension