Like junkies and other chronic abusers, even some legitimate businesses can’t seem to stop themselves from abusing their permission-based lists with too frequent, often irrelevant mailings.

Last week’s Trends Report “Thinking outside the Banner” focused on the new type of ad network, one whose inventory wasn’t limited to IAB formats. And, in a break with traditional web site based networks, many of these companies...

ChoicePoint Inc., the data firm that rose to prominence after it sold consumer information to scam artists, reported a third quarter loss of $72.2 million on revenue of $246.7 million.

Starlight Starbright's Appeal has Star Power Two recent mailings from the nonprofit fundraiser Starlight Starbright Children's Foundation include a personal appeal from actress and children's book author Jamie Lee Curtis. The organization assists ...

What causes you to wake up at 3 a.m. in a sweat? For marketers, it may be response rates and clickthrough rates, For CFOs, it’s cash flow and net asset value.

A GM sweepstakes that has garnered 45,000 entries so far has come under fire for its ties to syndicated radio talk show host Sean Hannity.

Whether it was talking cars, sword-wielding pirates or a red-caped flying superhero, consumers' love affair with the movies reignited this year, ending

The Center on Alcohol Marketing and Youth (CAMY) at Georgetown University released a study last month that found alcohol advertising is common on radio

Twelve Subway sandwich shop franchises in Buffalo, NY, broke a campaign in mid-August that offers consumers alerts and discount coupons via customers’ cell phones.

Epsilon Inc. is killing its Epsilon Interactive brand and bringing it under its corporate umbrella. The same services will be offered by one of four internal units being set up as part of a restructuring.