Search Results for: Marketers on Fire

Letters in response to “Loose Cannon: Babes in R.O.I.land”

A direct marketer was recently asked his impression of this year’s DMA annual conference. His response was succinct and earthy. “The booth babe is back!” he crowed.

Boy, I’d love to read his travel-and-entertainment expense forms.

But he may have a point.

Jems Communications has named DM2 to manage the subscription lists of
FireRescue Magazine (31,749 subscribers), Wildland Firefighter (6,155
subscribers) and its flagship publication JEMS–the Journal of Emergency
Medical Services (28,448 subscribers). MKTG Services was the prior list
manager.

VICTORIA’S SECRET: is on the hot seat again, under fire for racy in-store marketing. Stores in McLean, VA, and Wauwatosa, WI, are being protested by local parents and others who find its in-store merchandising obscene, USA Today reported. In particular, …

You know a market is on fire when a trade show covering that market closes at 5 and at 6:30 organizers are still chasing attendees & exhibitors out. Ad-Tech London was not just about the UK market, but also about the European market in general…

It’s time once again to start preparing for “The Season”, the make-or-break home stretch for many retailers that begins on Black Friday and ends when the last FedEx truck leaves the dock on Christmas Eve. And those who sell online may be expecting a whopper this time around, according to at least one preliminary forecast.

HOW SAD IT IS THAT WHEN CUSTOMER SERVICE MAKES HEADLINES, they’re almost always negative. Take the rash of stories about Comcast that appeared in the

Mail Marketing Inc. has been named as Dogwise Publishing’s list manager.
Nearly 53,000 current and prior book buyers are available on the Dogwise
All Things Dog file.

Random House has signed on as the first task sponsor of NBC’s anticipated The Apprentice: Martha Stewart, with a team of marketers following close behind, according to a show spokesman. Similar to the original Apprentice starring Donald Trump, …

If Washington Redskins owner and former direct marketer Daniel Snyder wants control of struggling theme park operator Six Flags Inc., he may have to have to buy it outright, according to the company’s current board.