Hasbro is under fire for creating a line of toys designed for young children tied to a PG-13 film.

If you lived through the dot-com bubble, you could be excused for thinking you'd slipped through a wormhole in time and landed back in 1999. In rapid-fire succession, a slew of the biggest online ad players announced plans to get a lot bigger by acquiring platforms, technologies or expertise they hadn't had before.

A Senate Committee is voting this month on a bill that would put regulatory authority to restrict tobacco advertising and sales in the hands of the Food

Direct marketers are facing a dialog that may cause them to squirm in their seats. With the rise of social networks, they are increasingly having to listen to, and cede control of their messaging to, consumers.

Technology is the servant of your marketing goals, not their master. Instead of jumping on the next social media phenomenon, first ask yourself this: what do all these media channels allow me to do that I couldn't do before?

When companies get purchased for hundreds of millions and even billions of dollars, it gets us fired up and hungry. Lucky, we operate in an industry where we can actually do something...

Conducting some brand recognition research within my family, I asked my 14-year-old nephew what commercials he remembered from Super Bowl '07. He named

Google’s made a major change in the way it displays its general search results. And while the impact may at first be small, the significance of that change will grow over time and eventually ripple through the very concept of optimizing Web pages for search. At least, that’s how it looks now.

In a recent development amongst fed-up Affiliate Managers across the major networks, they have joined forces to create their own fraternity. This "Pimp Union" as they are calling it will be "Alpha Male Epsilon.

Marketers are helping boost the box office with ties to DreamWorks Animation’s “Shrek the Third,” which smashed the opening weekend records with $122 million in ticket sales.