Search Results for: Marketers on Fire
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Agencies
White Hen Pitches Deli at Cubs Game
Cubs fans get chips and sandwich chits Convenience store chain White Hen Pantry will distribute 30,000 samples and coupons as part of its sponsorship of the Chicago Cubs’ Aug. 29 game at Wrigley Field. Chicago-based White Hen will give away samples of …
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Listline e-Newsletter 08/12/05
NRL Direct has been appointed to manage the SeaBear Smokehouse catalog
list. More than 47,000 last-24-month buyers who spent an average of $104
are available. -
Lands’ End President Mindy Meads Fired
Mindy Meads, president and CEO of apparel marketer Lands’ End, has been released from her contract less than two years after taking the post. David McCreight, executive vice president of merchandising for Lands’ End, has been named interim president of …
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Yahoo Tests Major Boost to Contextual Network
Competition is heating up among online ad channels and Yahoo has thrown the latest log on the fire with yesterday’s announced beta test of a newly expanded network of Web pages for contextual ads.
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Mobile Phone Marketers Rebut Concerns on Marketing to Children
Several mobile communications companies, reacting to children’s advocates who want Congress to investigate the marketing of mobile phones to kids, say they are unfairly singled out. Sprint, Walt Disney Internet Group, Firefly Mobile and Wherify Wireless …
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Desktop
Ten years ago Netscape went public launching the dot com madness. The Netscape explorer was brilliant in that it was essential. An entire marketplace was growing through the Internet, and consumers needed a way to get to the..
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Live from the MeritDirect Co-Op: Libey Says…
White Plains, NY–Not even the hotel fire alarm could stop Don Libey from analyzing the major issues of the day and prognosticating regarding what’s ahead during his keynote address at the Sixth Annual MeritDirect Business Mailer’s Co-op and Interactive Marketing Conference here on July 14.
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Mail Stream: A Report on Incoming Direct Mail
MacKenzie-Childs Serves Up Ceramics for Summer The Summer 2005 edition of the MacKenzie-Childs catalog offers the company’s unique brand of handcrafted ceramic ware, hand-painted furniture and colorful glass and enamelware, designed for uses “From …
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Digital Thoughts – Plausible Deniability
Those looking for a stock tip probably should have wagered on Intermix recovering, which it did after announcing roughly two weeks ago that it had settled its spyware suit brought on by Elliot Spitzer. Besides paying $7.5 million, the company also…
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Agencies
Burger King Under Fire For Star Wars Premiums
Despite the soaring popularity of the film in other circles, an advocacy group has asked Burger King to drop Star Wars toy premiums from its Kids Meals, saying consumers are interpreting the promotion as a “tacit endorsement” for anyone, regardless of …
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