YouTube, the video-sharing Web destination that has become a hit with viewers but has yet to find its business model with advertisers

Miller is helping its loyal customers reach the High Life. But is it a loyalty program destined for success, or does it have binge-drinking written all over it?

The following e-mail arrived in a Direct staffer's inbox recently: Hi, EmailAppenders are currently running a special offer on purchasing our entire database.

In compiling our annual Unofficial ad:tech Party List, the process started us thinking about the show in general, namely the nature of the companies, interestingly enough at least from our perspective, the barrier...

Worldata now manages consumer and business postal and e-mail master files for Ziff Davis Media

Last week, our two part editorial on the economy looked at some of the first warning signs that only hindsight can provide, and then the current culmination of these events, from historic bankruptcies, unprecedented government...

There's little question that this is the year for interactive promotions. Heck fire, this is the century for them. The only unknowns are where the money

Let's paint a picture of the best possible hockey fan, at least as far as the National Hockey League's direct marketing department is concerned. This

As a fit for its long-standing TV, print and online ad campaigns centered on the supposed “Most Interesting Man in the World"

Last week, in "People versus Partners," we opened by saying, "In this decade, we have witnessed two of the most major collapses in the history of the US economy, rivaling in scope to the Great...