Search Results for: Marketers on Fire

Miami has all the characteristics of a good convention town. It has an incredible amount of hotels, multiple convention centers, top notch dining, international accessibility, and generally good weather. It also has plenty…

An employee stole 2.3 million consumer records from Certegy Check Services Inc., a unit of Fidelity National Information Services Inc. The information was sold to a data broker, which in turn sold it to several direct marketing companies, according to published reports.

The stock market doesn’t ever tell the full story, but it often can tell a great story. Such seems the case for Yahoo. Jerry Yang succeeded Terry Semel on June 18th, and investors rewarded the stock with a modest 3%…

Hasbro is under fire for creating a line of toys designed for young children tied to a PG-13 film.

If you lived through the dot-com bubble, you could be excused for thinking you’d slipped through a wormhole in time and landed back in 1999. In rapid-fire succession, a slew of the biggest online ad players announced plans to get a lot bigger by acquiring platforms, technologies or expertise they hadn’t had before.

A Senate Committee is voting this month on a bill that would put regulatory authority to restrict tobacco advertising and sales in the hands of the Food

Direct marketers are facing a dialog that may cause them to squirm in their seats. With the rise of social networks, they are increasingly having to listen to, and cede control of their messaging to, consumers.

Technology is the servant of your marketing goals, not their master. Instead of jumping on the next social media phenomenon, first ask yourself this: what do all these media channels allow me to do that I couldn’t do before?

When companies get purchased for hundreds of millions and even billions of dollars, it gets us fired up and hungry. Lucky, we operate in an industry where we can actually do something…

Conducting some brand recognition research within my family, I asked my 14-year-old nephew what commercials he remembered from Super Bowl ’07. He named