The adware space has managed to implode gloriously. It lasted years longer than it might at other times because of the rather lengthy media recession following the internet bubble bursting

Helpful HintsPREMIUMS Why Premiums Work at Retail Premiums and incentives are a sure-fire way to gain attention at retail via online promos, in-pack,

American Airlines sucks. I will never fly them again. OK, after I board flight 2412 from DFW to BDL. And I'm not the only person who thinks bad thoughts about them: a Google search for "American Airlines sucks" came up with more than 137,000 results ...

Have you seen the Reynolds Wrap email that's flying around right now? It seems that there is a little cardboard perf on the ends of all Reynolds Wraps boxes that, when punched in, prevents the roll of foil (or plastic wrap, or whatever) from tumbling ...

Is there a direct-marketing channel that is crueler to graphic designers than e-mail? It’s the only medium that forces marketers to create messages with the understanding that their design will be mangled beyond recognition when it hits most recipients’ inboxes

Tax brands are going after young filers with integrated campaigns

Sign promotions reach people where they can't look away

Brand marketers including Right Guard, Schwan’s and Chicken of the Sea have signed on as the latest sponsors of the NBC reality show “The Celebrity Apprentice.”

: How do we grab market share in times like this? The answer is to stick with your game plan and make minor modifications based on the new mindset of today's consumer

A few days ago The Wall Street Journal ran an article by well known writer and author Chris Anderson titled, "The Economics of Giving It Away," which tries to tackle (in non-book form) one of the more difficult challenges...