Search Results for: Marketers on Fire

Bob Stone, a self-described “depression kid” who co-founded one of the great direct marketing ad agencies and created a standard industry text, died on Monday at age 88. He had been in ill health for some time.

Forget snowstorms. Think s’mores. The Hershey Co. and Kraft Foods are collaborating on a joint campaign to boost s’mores consumption this summer.

DDB Worldwide has named its first-ever chief partnership officer to help clients access its marketing services agencies, including TracyLocke and Tribal DDB.

There’s an unlikely figure found along the beaches of Oahu: He stands aristocratically erect, his nose aimed at the heavens as though avoiding the stink of mortals. His Bermuda shorts are black and have a satin stripe along the outside seams. He wears what is probably the only Hawaiian-style shirt with onyx studs in existence.

This is Jeeves, the former AskJeeves.com search engine mascot, in exile.

If it didn’t make me sound both old and/or worse behind the times, I would have begun this piece with “Back in my day.” But, really, back when my job involved, for lack of a better word, squeezing out the highest value per user…

Nickelodeon has bolstered its marketing department with two promotions.

Turner Broadcasting said it is working to make amends after a guerilla marketing campaign for Cartoon Network went haywire and turned into a citywide bomb scare Wednesday.

Looking for the Next Big Thing? Here’s something you might not have thought of. Direct mail. Yes, old-fashioned snail mail. It is the only targeted medium

There’s an unlikely figure roaming the beaches of Oahu. He stands aristocratically erect, his nose aimed at the heavens as though avoiding the stench

When we cover the lead generation space, we most often focus on new companies, acquisitions, interesting technologies, and/or strategies used in the space. In today’s hot bed of lead generation growth, we don’t often cover or…