Search Results for: Marketers on Fire

You may not instantly recognize Brand X Canned Ham. But slap Shrek or Bart Simpson on the label, and the product is instantly an old friend. Recognizable

The past three weeks have had more than just the financial markets on edge. They have caused the whole world to take notice. Included in that group are those in the mortgage lead generation market. After years of prosperity, that…

Bertucci’s restaurant is trying to maintain a presence in the minds of Boston Red Sox fans in a NESN reality show and a billboard near Fenway Park.

Car racing inherently has its risks. So it makes perfect sense for Allstate to be the official insurance company for NASCAR. It also makes sense that

Quick! What’s that illustration? Maybe one of those gruesome X-ray views of your intestines like you see in constipation-remedy mailers? Quick! What’s

Hanes has launched a national tour to expose men to its T-shirts and underwear

This year’s finalists are an elite collection of agencies doing some of the best work in promotional marketing. Campaign descriptions can be viewed at www.promomagazine.com. The winners will be announced at Promo Live, Sept. 17 – 19 at the Navy Pier in Chicago.

JMP Creative is getting a starring role this week on ABC’s hit show “American Inventor.”

Miami has all the characteristics of a good convention town. It has an incredible amount of hotels, multiple convention centers, top notch dining, international accessibility, and generally good weather. It also has plenty…

An employee stole 2.3 million consumer records from Certegy Check Services Inc., a unit of Fidelity National Information Services Inc. The information was sold to a data broker, which in turn sold it to several direct marketing companies, according to published reports.