It's inevitable that customers leave. Your customer base is constantly evolving, and your customer loyalty and retention metrics likely hide that natural dynamic.

Spend time with a child and you'll see the world in a different way. Unencumbered by the restraints of adulthood, they imagine and reimagine the world

Accepted wisdom cautions against measuring customers by how much revenue they generate. The key metric is their profitability. Measuring profitability

CHIEF MARKETER: Were you in the toy industry before Hasbro? FRASCOTTI: No. Though I feel like my background in an interesting way prepared me for this

Sports fanatics are die-hard fans. They bellow and chest bump when their team is winning and fire the clicker across the room (emphasized by a high-pitched

American Airlines has added another marketing initiative to its efforts to build Hispanic membership in its loyalty program. It is partnering with Eurosport, a U.S. soccer-specialty retailer, for the second consecutive year, this year running a contest to encourage Hispanics to join the program

Since the dawn of the ad man, marketers have looked to advertising to create a brand message that leads consumers from the newspaper, magazine, billboard, radio and/or television set, and more recently the Internet, to the store

Blair Corp. is urging consumers to stop wearing certain robes due to a fire hazard believed to have resulted in six deaths

Lea & Perrins has launched a new sauce, Lea & Perrins Thick Classic Worcestershire Sauce. The timing is great. Summer’s about here, people are firing up their BBQ grills and outdoor picnics are being planned

When we talk about arbitrage, we so often think about it from a single point of view - the classic arbitrage scenario involving a single person spending money on one of the major self-service interfaces be it Google...