Tweetsgiving, The Girl Effect and (Lil) Green Patch. Mention these campaigns at a cocktail party of social media experts in the nonprofit world and you’ll get a knowing smile and instant conversation about what made them a success
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The best brands define their voices early and execute it in everything they do. Read about 4 excellent examples to learn from in UWA Online’s article “Brand Voice Examples For Creative Marketers”.
According to comScore's latest figures, Google's competitors gobbled up its lost market share in March, as Bing continued its upward climb. Meanwhile, Facebook sustained its rapid growth as a search entity in the U.S.
Restoration Hardware launches a new garden catalog. Reason, a libertarian-minded magazine presents a soft offer of $19.97 for 11 issues with one free. And Street Rodder’s subscription offer features a hat premium, along with an add-a-third-year-for-a-penny rate.
Instant-win games are a sure-fire way to get customers to take action now. And, they provide a nice short-term sales boost and a little bit of fun for
Look no further than two recent examples of relevancy gone bad and the negative impact it has had on the brands: Tiger Woods and Toyota.
You can't say Universal Pictures isn't going for the buzz in ballyhooing its upcoming release "Repo Men"
If you yawn when you read another headline about mobile advertising and its ever-pending explosion, you’re surely not alone. It seems that year after year, experts are touting the mobile platform as the next big thing that needs to be on top of every marketer’s mind.