View Web Version Chief Marketer – This Week The week's most relevant content from around the web and why it's important. from the editors of Chief Marketer March 28, 2014 A Surprising Presence at SXSW with Charitable Guerilla Marketing Pssssst. Have you heard… 12 Social Marketing Changes YOU Need to Know About Westin Puts…
These five agency owner mistakes aren’t unique, and fixing them isn’t optional.
View Web Version Chief Marketer – This Week The week's most relevant content from around the web and why it's important. from the editors of Chief Marketer, and DIRECT February 14, 2014 “Unapologetic” Promotion Flames Controversy over SI’s Barbie Doll Issue Subaru Winterfest Amplifies Experiential Side Are Teens Really Unfriending Facebook? The Best Advertising…
Different people react differently to colors, symbols, names and other cues in their environment. Author Adam Alter what this means for marketers.
A how-to for marketers to protect mobile consumer data while providing increasingly relevant information and offers to benefit consumers.
Chief Marketer asked several marketing pros to share what they thought would be the leading trends in 2014, as well as their biggest challenges and goals.
Lists featured this week include DoggyLoot and Paula Young.
Here's five ways to create online sweepstakes that are beneficial to both the brand and the consumer.
In yet another stroke of bad news for daily deals, a survey conducted by Reply.com found that the majority of local merchants in the U.S. haven’t run a daily deal in the past six months. More than 6 out of 10 respondents said it’s unlikely that they’ll run such a campaign in the near future.…
Analytics applied to mobile data may be the next big thing when it comes to figuring out ways to change customer behavior in ways that really matter.