Search Results for: Marketers on Fire

A week before the Christmas holiday, two articles related to the performance marketing space appeared but received relatively little fanfare. We read them and might have forwarded them on to a few friends at most, but it wasn’t…

When going through the Google v. Pacific WebWorks lawsuit, the subject of our article, “When They Come for You,” several lines stand out. One of them, we printed, a line that gave us reason to think Google’s awareness of their…

THE 2009 PRO AWARD WINNERS really pushed the envelope this year to come up with unique, engaging and experiential campaigns that attracted and held not

Consumers waiting in line for their flu shots—and the docs with the needles—aren’t the only ones concerned about healthcare reform. B-to-B marketers have their brows furrowed too.

You have to hand it to the marketing team at Experian Interactive’s FreeCreditReport.com division. Perhaps it is simply the amount of traditional media that I consume that makes me this way, but when I see that name, I…

Many companies try to coincide new product releases and/or news releases around Ad:tech New York. And each year we can almost count on something noteworthy occurring during this period. Unfortunately, several…

When we look back on the history of the world of flogs and flogvertising, we probably won’t know which straw broke the camels back. The straws in this case are mainstream news articles but more so legal …

While not every story of Twitter tries to untangle the mini-entrepreneurial soap opera that gave rise to Twitter, no story would be complete without a talk about the low hanging fruit of topics, Twitter’s lack of revenue. From one…

During the weeks leading up to a marketing effort, a top campaign strategist does everything possible to glean customer insight. Targets are segmented

I received a cold-call voicemail yesterday from a representative of an e-mail service provider looking to do a barter deal.

Never mind I’m not the person to approach for barter deals—or any other type of non-editorial issue, for that matter—the sales rep made one statement that made me cringe.

“Our delivery rates are very high,” she said.

That statement has no place in a pitch from an e-mail service provider.