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Superman V Batman Fight Goes Viral—With a Catch
Warner Bros. and DC Comics have teamed up with Amazon to create a “choose your own adventure game,” where players investigate the deaths of Thomas and Martha Wayne.
Warner Bros. and DC Comics have teamed up with Amazon to create a “choose your own adventure game,” where players investigate the deaths of Thomas and Martha Wayne.
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% January 22, 2016 4 Tips to Save Money on Marketing Marketers don’t have to spend millions or even thousands to get a nice bang for their buck. A few strategic reviews and planning can help shave marketing…
Coca-Cola hopes that its new campaign, "Taste the Feeling," will spark a fire under sales, which have been flagging for more than 10 years.
The article lays out 10 areas the author says agencies may not be truthful about when dealing with clients.
Any romance expert will tell you that the key to a good relationship is communication. The same holds true for successful agency/client pairings. We asked agency leaders from several of our B2B and PROMO Top Shops what clients could do to keep the spark alive. Pulse220 CEO Craig Erlich says he’d love it if clients…
Lists featured this week include Greenhouse Catalog Blow-In and The Fire Store.
Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% December 2, 2015 Why Healthcare Marketing Needs to Catch Up Healthcare marketing may not conjure up thoughts of bold, daring campaigns— but it could. Learn why healthcare marketers need to get more innovative or risk losing marketshare. More… SPONSORED BY: Connect with 863,000+ Affluent Subscribers with Forbes…
As we get ready to transition to 2016, the state of agencies has come into view. Here are 17 charts that show the most interesting insights into agencies.
Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% November 17, 2015 5 Tenets to Reach Multicultural Millennials: Moet Hennessy Moet Hennessy has a key brand building strategy to reach multicultural Millennials. Manny Gonzalez, senior director of multicultural programs, outlines the 5 tenets the brand uses to…
Here are three benefits to leveraging marketing technology at an event, as well as ways you can turn those wins into ongoing advocacy.