Search Results for: Marketers on Fire

Google considers its search algorithm a rather nimble moving target and makes prominent public mention of the fact that the formula it uses for calculating which pages come out on top in organic search undergoes approximately 500 annual revisions, large and small.

For all its complexities the performance marketing space has only a few major pieces. Starting with the money, we have the advertisers. They pay the bills (most of the time). They come up with offers and more often than not they welcome additional…

The Zippo Manufacturing Co. staged six musical events—one per month—in China to convert buyers and build advocates among younger adults.

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Advertisers can reach millions of new opted-in consumers

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Fans of Hasbro’s Nerf line of sports and toy gun products will get their moment of glory this Sunday during the broadcast of “The Simpsons” on the Fox Network

Perhaps it’s the politics; the anticipation that comes with a potential changing of the guard. maybe it’s the lack of new offers or the fact that the hottest…

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As we have all too often been guilty of saying, it doesn’t take a genius to have predicted that some of the marketing tactics used to promote free trials of nutraceuticals would come under…