Search Results for: Marketers on Fire

Hospital business office systems provider Connance is using content curation to gather online content to generate leads and hone its messaging. The sales cycle can be slow when dealing with a function of a healthcare institution that is not on the clinical side, so being a trusted source of information for prospects is crucial.

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Imagine receiving a survey on marketing practices. Now imagine receiving a marketing practices survey consisting of 25 multi-part questions spanning several different organization areas. Now consider that at least one of the questions has five …

Last week we found ourselves comparing two unlikely companies, Yahoo and Groupon, not so much for any inherent similarities, so much as timing brought them together in the news. Yahoo fired it’s chief executive and finds itself potentially…

Talk of a bubble has faded somewhat. It’s still not far from people’s minds, but something in the discourse has shifted. Companies are still seeing tremendous valuations, from the billion dollar Airbnb out west to ZocDoc out east, acquisitions…

The Army National Guard Education, Incentives and Employment (EIE) Division is dedicated to helping ensure the success of President Obama’s ‘Educate to Innovate’ initiative

Smart wanted to introduce its ‘smart ForTwo’ vehicle to a hip, trendy, urban audience in Toronto. The six-year-old car had an artsy, niche following, defined less by age and income and more by attitude and lifestyle

2011 Pro Awards Finalist | HBO needed a memorable campaign to support the launch of Game

Chief marketing officers are under considerable pressure to systematize demand generation, justify spending, and provide leadership in innovation in a rapidly changing and complex world. These pressures increase tensions among functional peers and cascade to subordinates who must do more with less staff. Meanwhile, a lack of perceived results are likely to shorten a CMO’s tenure.

A handful of weeks ago, we went to a small event that featured a panel of incredibly high-powered agency holding company executives. To give a sense of scale, one of the participants’ company employs more than 1000 people, and that is in New…