Search Results for: Marketers on Fire

Here are six retail and consumer behavior trends marketers need to understand to stay ahead of the competition for the 2014 holiday shopping season.

Lists featured this week include Direct Checks Masterfile and Managers Intelligence Report.

Failing to align the company’s corporate culture with B2B branding initiatives can derail a brand.

Here’s a bit of news. CMOs get fired. A lot. In fact, we’re the most fired executive in the board room.

Sprint is out with a new marketing campaign modeled after a quirky one that began in Japan.

These five agency owner mistakes aren’t unique, and fixing them isn’t optional.

Different people react differently to colors, symbols, names and other cues in their environment. Author Adam Alter what this means for marketers.

A how-to for marketers to protect mobile consumer data while providing increasingly relevant information and offers to benefit consumers.

Chief Marketer asked several marketing pros to share what they thought would be the leading trends in 2014, as well as their biggest challenges and goals.

Lists featured this week include DoggyLoot and Paula Young.