Take a spin with Event Marketer through the best of the year’s auto activations— Acura, Cadillac, Lincoln, Ford, Honda and others.

An Ikea ad in China was pulled after it was called sexist by some viewers.

The process of buying martech can be complicated. The promises of many vendors sound too good to be true, but the pull of additional revenue is so strong companies often jump in without doing their homework.

As a nation we’ve been fixated recently by several catastrophic hurricanes. For those at a distance it seems like an overwhelming human crisis. But it’s also a business crisis.

A June campaign by Vagisil, The Vagina Challenge, was to encourage a conversation about women's health, but it didn't exactly turn out that way.

In improv, comedians are free to try anything. Adapting this philosophy to marketing can increase creativity and engagement, says comedian Tim Washer.

Performance creative focuses on optimizing ads toward a primary action-based goal. To ensure effectiveness, keep these three vital tips in mind.

The CMO role looks very different than it did even one year ago. Learn trends, challenges and tips to be more effective.

CMO churn at Coca-Cola is likely blamed on the massive sales fall off over the last four years as consumers switch from sugary drinks to more healthy choices.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership May 5, 2017 Lean Cuisine’s Package Redesign Drives $58 Million Sales Increase in One Year After struggling through years of sales declines, Lean Cuisine removed the word diet and made some package design changes to pull the brand out of the ditch… and…