Search Results for: Marketers on Fire
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Acquisition
The Fast Lane for CMOs: Growth, Speed, and Scale
CEOs are looking for profitable growth, and they need an agile CMO to drive that agenda
swiftly, and at a scale that matters. Speed is of the essence. -
Acquisition
New Action Steps for Sure-Fire Conversions
Engaging prospects and getting them to convert continue to be one of the biggest
lead gen challenges and conversion concerns are on the rise. -
Data Driven ROI
A Successful B2B Launch is Anything But Fake News
In a world where “fake news” is a growing concern, the good news is that you can’t fake a bad customer experience. Here’s three checkpoints to certify a successful B2B launch.
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Engagement
3 Capabilities CMOs Must Build to Transform Marketing
In this article, Anand Swaminathan and Brian Gregg of McKinsey & Company discuss
three capabilities–collaboration, analysis and talent. -
Acquisition
The New Gold Rush: Marketing to Silver Surfers
Gen Z may be moving in on Millennials as the go-to-market of choice,
but marketers may want to take a second look at silver surfers. -
Demand Gen
Better B2B Lead Gen in 2018: 3 Tips
Here are three ways to make use of lateral thinking in increasing your B2B lead gen in the new year.
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Acquisition
Take a Spin through the Year’s Best Auto Activations
Take a spin with Event Marketer through the best of the year’s auto activations—
Acura, Cadillac, Lincoln, Ford, Honda and others. -
Engage & Convert
After Women Cry Foul, an IKEA Ad is Yanked
An Ikea ad in China was pulled after it was called sexist by some viewers.
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Agencies
Four Common Martech Mistakes—and How to Avoid Them
The process of buying martech can be complicated. The promises of many vendors sound too good to be true, but the pull of additional revenue is so strong companies often jump in without doing their homework.
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Agencies
Can Your Customers Count On You in a Hurricane?
As a nation we’ve been fixated recently by several catastrophic hurricanes. For those at a distance it seems like an overwhelming human crisis. But it’s also a business crisis.