Plano, TX-based Dr Pepper/Seven Up’s Schweppes Ginger Ale this holiday season partners with “Condé Nast Traveler” magazine for an on-pack sweeps awarding one consumer the chance to choose a trip to one of the Top 50 Ski Resorts in the U.S. (The winner can choose which location.) The list will be featured in the December issue of the magazine. Throughout November and December, millions of two-liter bottles of regular and raspberry ginger ale will carry entry forms. Secondary prizes include 500 one-year subscriptions to “Condé Nast Traveler.” A three-page advertising special in the November and December issues features info on drink recipes for the holiday season. P-O-P displays also support. Zipatoni, Chicago, handles for Schweppes.
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