Schober Teams With Harte-Hanks on German Lists

Posted on November 23, 2004 by Chief Marketer Staff

The Schober Information Group has teamed up with Harte-Hanks, Inc. to cross-sell each other’s proprietary German lists and data to business-to-business marketing clients.

Through this cooperation, customers of Ditzingen-based Schober will have access to detailed information on software and hardware installations at 20,000 German end-user sites in the European component of the Harte-Hanks CI Technology Database.

At the same time, Harte-Hanks will offer its customers full German market coverage through Schober’s 4.2 million addresses within its German business database. The pilot market for the agreement is Germany, and, if successful, the two companies may pursue a similar, cooperative approach throughout the European market.

Colgate-Palmolive’s Remains Focused on Testing First-Party Data Strategies

August 23, 2024 by Allison Schiff - data strategies

The Future of Grocery Shopping: 3 Ways Marketing Technology Can Optimize Sales

August 23, 2024 by Ritesh Khire - Marketing Technology

The State of Marketing Collaboration: 5 Habits and Capabilities of Successful Marketers

August 16, 2024 by Kaylee Hultgren

Topic Authority Rules SEO—Here’s How You Build It

August 16, 2024 by Kelly Ayres - SEO

4 Questions to Ensure Your MarTech Stack Delivers

August 16, 2024 by Kristen Habacht - Marketing Technology

Brands on Fire: Citi’s Head of Enterprise Marketing and Brand Engagement Talks Paralympics Sponsorship

August 10, 2024 by Kaylee Hultgren - Brands on Fire

Highlights from the U.S. Department of Justice’s Search Antitrust Ruling Against Google

August 10, 2024 by Allison Schiff - Google Antitrust

Why Kamala Harris’s Marketing Emails Are Hitting the Mark

August 6, 2024 by Kellie Murphy - Email Marketing

Six Principles for Engaging Video and CTV Audiences With Creative Campaigns

August 3, 2024 by Simon Dunlop - advertising

Essence Ventures EVP of Experiential on Festival Engagement, Activations and Best Practices

July 27, 2024 by Rachel Boucher - Event Marketing

Trends in Evaluating and Measuring Brand Reputation

July 27, 2024 by Chief Marketer Staff - Brand Reputation

How Brands Can Build Trust and Loyalty Through Customer Engagement

July 27, 2024 by Raja Walia - customer engagement

Topo Chico’s Marketing Director Talks Summer Airstream Partnership and Activations

July 27, 2024 by Kaylee Hultgren - Consumer Contests

6 Elements of Compelling Video Content on TikTok

July 21, 2024 by Kaylee Hultgren - Social Media Marketing

Why GenAI Isn’t Just About Creating Marketing Content

July 21, 2024 by Runki Goswami - AI

How to Make an Impactful B2B Product Video

July 21, 2024 by Brian Bekins - Product Marketing

Brands on Fire: GoGo Squeez CMO on Marketing to a Young Adult Demographic

July 21, 2024 by Kaylee Hultgren - advertising

From CMO Revolving Door to Lasting Impact: Achieving Sales-Marketing Alignment

July 14, 2024 by Lindy Jones, Gabrielle Keiser and Natalie Canavati - ABM

ADT Marketing Part 2: EVP & CMO DeLu Jackson on Customer Experience, Insights and Attribution

July 14, 2024 by Kaylee Hultgren - Consumer Insights

Beyond Efficiency: How to Scale an In-House Agency for Maximum Impact

July 9, 2024 by Clive Sirkin - agencies

Ally Financial Teams Up With Fortnite to Highlight Women’s Golf Sponsorship

June 30, 2024 by Anthony Vargas - Esports and Gaming

Marketers on Fire: ADT CMO on the Brand’s Go-To-Market Transformation

June 30, 2024 by Kaylee Hultgren - CMO Insights

5 Marketing Measurements to Evaluate and Sharpen B2B Brand Messaging

June 30, 2024 by Karsten Burgstahler - B2B Branding

4 Steps to Optimize Personalized Journeys for Gen Z B2B Buyers

June 29, 2024 by Georgia Harris - ABM

NEXT PREV

Chief Marketer Videos

January 30, 2024 by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.