The Schober Information Group has teamed up with Harte-Hanks, Inc. to cross-sell each other’s proprietary German lists and data to business-to-business marketing clients.
Through this cooperation, customers of Ditzingen-based Schober will have access to detailed information on software and hardware installations at 20,000 German end-user sites in the European component of the Harte-Hanks CI Technology Database.
At the same time, Harte-Hanks will offer its customers full German market coverage through Schober’s 4.2 million addresses within its German business database. The pilot market for the agreement is Germany, and, if successful, the two companies may pursue a similar, cooperative approach throughout the European market.
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