Automotive giant Saturn Corp. has switched its advertising to Goodby, Silverstein & Partners from Publicis Hal Riney.
The value of the Saturn account is $300 million, according to news reports.
Goodby’s first project for the Detroit-based firm will be to help launch Saturn’s new ION small cars through Internet, broadcast and print campaigns aimed at younger buyers.
Other contenders for the business included D’Arcy Masius Benton & Bowles, McCann-Erickson and Wieden & Kennedy.
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