SAS Acquires UK CRM Firm

SAS Institute, Cary, NC, has acquired Intrinsic, a UK-based campaign management software vendor. Terms were not disclosed.

According to SAS, Intrinsic employees will be offered jobs with SAS. SAS and Intrinsic had previously partnered in developing the SAS Solution for Enterprise Marketing Automation.

SAS develops and markets online intelligence software and services.


SAS Acquires UK CRM Firm

SAS Institute, Cary, NC, has acquired Intrinsic, a UK-based campaign management software vendor. Terms of the acquisition were not disclosed.

According to SAS, Intrinsic employees will be offered jobs with SAS. SAS and Intrinsic had previously partnered in developing the SAS Solution for Enterprise Marketing Automation.

SAS develops and markets online intelligence software and services.