Samuel Adams is showing off its new pint glass in bars and restaurants.
The glass was developed to optimize the flavor, taste and aroma of Samuel Adams Boston Lager.
“Just as specific wine glasses enhance the flavor of different fine wines, the Samuel Adams Boston Lager pint glass raises the bar of the craft beer tasting experience,” the company said.
The pint glasses are now being used in select bars and restaurants. Beginning in March, four-packs will be sold for $30 at SamuelAdams.com.
A panel of experts sampled a number of glassware prototypes before settling on one from German glassware manufacturer Rastal.
Network
