Newell Rubbermaid has hired Procter & Gamble marketing veteran Ted Woehrle in the newly created position of senior vice president marketing and brand management.
Woehrle will work with the company’s global business units to build consumer-inspired new product innovation and brand management capabilities across the organization, the company said.
Woehrle, 46, reports to Mark Ketchum, Newell Rubbermaid’s president and CEO.
Woehrle had worked for Procter & Gamble for the last 24 years. He held several marketing and general management positions, most recently as vice president of marketing for North America. In that post, he led the communication planning, media buying and direct marketing efforts for P&G’s $32 billion portfolio of North American brands, including Tide, Crest, Pantene, Pampers and Gillette.
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