DaimlerChrysler Corp., Auburn Hills, MN, will consolidate its international catalog production for its Chrysler, Jeep and Dodge brands with direct response agency Ross Roy Communications Inc., Bloomfield Hills, MI, on March 1.
Ross Roy had previously handled only the U.S., Canadian and Mexican catalogs for DaimlerChrysler, while Bozell Worldwide Inc., Southfield, MI, produced all international catalogs.
Bozell will complete the production of catalogs already in progress for the Grand Cherokee and Neon, and is still the agency of record for corporate, brand and dealer advertising in the U.S., and for Chrysler, Jeep and Dodge products around the world.
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