Gauging the ROI of social media marketing can be a tricky proposition, but International Institute of IT Economics principal Peter Brooks has some ideas on how best to handle it.
Brooks’ recent article on CIO.com shows that social media is an opportunity for CIOs to show 
business leadership, and that few companies (15 percent to 20 percent) quantify social media ROI.
He also found that linking social media results to sales/revenue is difficult, but can be done. The story also dug into the top social media platforms, the quantified value of social media and a few success stories, as well.
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