Draft Chicago has hired Walkyria “Wally” Rey as vice president, director of cross-cultural marketing.
Rey most recently was a consultant for Dyson, Inc., where she led trade and online marketing and new product launches for the vacuum manufacturer. Prior to Dyson, she worked with AT&T Wireless, Clorox and the U.S. Army as a cross-cultural marketing consultant focused on reaching Hispanic, African-American and Asian consumers.
Earlier she developed cross-cultural programs for United Airlines, as the company’s manager of marketing communications for North America. She has also held strategic marketing posts at Foote, Cone & Belding, Frankel & Co. and Budget Rent-A-Car.
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