Return Path Inc., an e-mail management company, has consummated a five-month relationship with its acquisition of NetCreations Inc., a permission-based e-mail acquisition and sampling services provider, from Consodata Group Ltd., a unit of Seat Pagine Gialle, a directory firm based in Turin, Italy.
The deal was finalized June 25, but was announced yesterday to give the two New York-based companies time to notify their employees of the sale. Terms of the deal were not disclosed.
The merger creates a company that will serve 1,500 U.S. marketing clients, has 500 Web sites and ISPs as data partners, 650 channel partners, and a registered user base of 41 million active consumers, according to Return Path officials.
There will be no employee layoffs as a result of the acquisition and, for now, no executive changes are expected, according to Return Path CEO Matt Blumberg. He said both companies are healthy, growing rapidly and are in hiring mode.
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