Responsys Enters Collaborative Software Market

Posted on by Chief Marketer Staff

Responsys yesterday announced it has developed an on-demand collaborative software product that, according to the e-mail marketing technology provider, allows marketers to manage projects with people in multiple locations more efficiently.

Dubbed Responsys Interact Team, the product opens a new line of business for the company.

According to Scott Olrich, chief marketing officer for Responsys, Interact Team is the first on-demand

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