Resources Archive - Page 9 of 12

2019 Data Benchmark Study: Historic Survey of 650 Marketers

A historic new study of 650+ brand marketers spotlights the growing role data plays in all aspects of corporate marketing–from developing successful marketing strategies and campaigns, to deciding where to allocate budgets and best target audiences.

MARKETING DATA: Determining What Matters Most

How to Utilize Data to Advance Business Objectives

Loyalty Marketing: Your Key to Unlocking Zero- and First-Party Data

Data deprecation got you down? As a marketer, you’ve probably heard a lot about the impending phase-out of third-party identifiers–we certainly have.

Three Ways to Connect with Customers While Protecting Their Privacy

The new world of marketing

Powering Personalization Through Customer Data

Using a customer data platform to unlock the value of your data

How to Leverage Customer Data for a Strategic Competitive Advantage

Information is the engine that powers much of our modern economy. Superior data analysis confers a competitive advantage. You may have lots of customer data, but if it’s siloed and unorganized, it’s not working for you. Let’s say that Anna Johnson browsed your website. You’ve captured that data point. She also walked into one of […]

Prove Event ROI

It’s not surprising that event planners are being asked to show an ROI for their events with the sophisticated data-capture tools available with event technology. From event registration systems and RFIDs to online surveys and event apps, we’re able to collect and analyze mountains of valuable attendee information. The struggle becomes making sure to measure […]