Resources
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Conquering the Complexities of Identity Resolution
Companies accustomed to building campaigns around first-party data find themselves with more missing pieces and fewer insights. Examine strategies to engage with consumers in meaningful ways even as they grow less comfortable sharing information about who they are and what they like.
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PREPARING FOR THE COOKIEPOCALYPSE
How transparent consumer data practices can support value and personalization in the face of third-party cookie deprecation
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Marketing Cloud Suite vs. Best-of-Breed Approach
Why Enterprises Are Turning to CDPs to Power Their MarTech Stacks
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MARKETING DATA: Determining What Matters Most
How to Utilize Data to Advance Business Objectives
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Marketing Executive Roundtable — Succeeding in the Subscription Economy
Virtually every tech business is transitioning to a subscription model—if they aren’t there already. Customer demand for increasingly agile solutions and lower upfront costs has both B2B- and B2C-focused technology vendors building new product offerings, lowering entry points and building recurring revenue through subscription models. As part of this transition, marketers have faced rising pressure […]
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A CONVERSATION WITH ONETRUST’S ALEX CASH ON SUCCEEDING IN A PRIVACY-FIRST WORLD
In an era where consumer data is increasingly protected, building trust through privacy compliance presents an opportunity–rather than a limitation–for brand marketers
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Harnessing the Emotional Connection of Immersive Event Experiences
When hosting an immersive event experience, you’re not just whisking attendees away to a fabulous destination. You’re building up an emotional connection and brand loyalty.
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Hyper-Personalizing Your Incentive Trip With Data
Nowadays, people expect personalized experiences from the organizations they interact with. And incentive travel is no different.
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The New Customer Engagement Model
How to Transform Customer Relationships and Drive Growth in the Privacy-First Era
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The Third Party Data Deprecation Playbook
Consumer privacy regulation and the death of the third-party cookie are impacting virtually every industry and every facet of the digital marketing and advertising ecosystem. While the push for privacy is forcing companies across industries to rethink how they collect and utilize data to orchestrate customer experiences, it’s also opening up new opportunities to differentiate […]