Resources Archive - Page 7 of 13

Beyond the Blast: Next-Level Email Strategy Requires Conversation Automation Webinar

Ever feel like you’re shouting into the void with your email campaigns? You send thousands and thousands of messages and the only response you get is link clicks. It’s a useful way to see who’s at least somewhat paying attention, but how do you handle all those leads who clicked and didn’t convert? This is […]

The Ultimate 2022 Data Strategy Guide

Consumer behaviors that changed during the pandemic are here to stay, fueled by a desire for convenience. Amid all this change, marketers are doubling down on efforts to make smart, data-driven decisions. Learn strategies to apply and thrive through 2022 and beyond in an era where privacy regulations and consumer concerns are at the forefront.

Lead Generator’s Handbook

Lead generation is the core of your business. But, it’s not as simple as generating an inquiry. Successful lead gen happens when you gain a full picture of consumer identities — to reach top prospects faster and drive more conversions.

2023 Omnichannel Marketing Handbook

How to succeed with a privacy-first focus

2023 Omnichannel Marketing Handbook

How to succeed with a privacy-first focus

Conquering the Complexities of Identity Resolution

Companies accustomed to building campaigns around first-party data find themselves with more missing pieces and fewer insights. Examine strategies to engage with consumers in meaningful ways even as they grow less comfortable sharing information about who they are and what they like.