Resources
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How to Transform Healthcare Marketing and Increase Business Growth
Across the globe, privacy regulations, patient expectations, and the digital transformation in the healthcare and pharmaceutical industries have put a large emphasis on how organizations collect and process customers’ personal identifiable information (PII) and protected health information (PHI). From email marketing to text messaging and in-person visits to mobile applications, it’s crucial to instill a […]
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10 Tips to Master Consent Management
The digital privacy landscape is constantly evolving. Regulations like the GDPR and frameworks like IAB TCF require consent to be captured on digital properties before initiating tracking, analytics and targeted advertisements. Since the start of the EU GDPR in May 2018, the web has turned into a jungle of consent pop-ups. While the intent of […]
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The Ultimate Guide to Marketing ROI for B2B Executives
Investment in marketing activities is growing fast. Marketing spend soared to $1.3 trillion dollars worldwide in 2021, accounting for 2% of global GDP. As companies spend more, they need to know whether their significant investments are paying off. There’s a myth in the marketing world that certain questions about return on investment (ROI) simply can’t be answered. Some […]
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The 2023 Digital Marketing Salary Guide
Trends and Projections across Digital Marketing, SEO, Content, and PPC
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Marketing During a Recession: 6 Strategies to Maximize Your Marketing Budget
We are entering another period of economic uncertainty. Inflation has hit a decades-long high, tech stocks are tumbling, supply chains remain snarled, and workers have not returned to the office in the same numbers since the start of the pandemic. Businesses are scrambling to prepare for this volatility. In general, leaders like to hold onto cash as a buffer during recessionary […]
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Top 12 CDP Use Cases
Real-World Examples to Inspire Your Transformation
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The New Customer Engagement Model
How to Transform Customer Relationships and Drive Growth in the Privacy-First Era
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State of ABM Report
The new sales and marketing divide: It’s not what you think
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Legendary Marketing & Sales Customer Stories
Champion Your Revenue Teams With Stellar ROI
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Recession-Proof: Using AI to Retain and Grow Customers in a Downturn
We don’t need to tell you there is economic uncertainty right now. If you’re tasked with keeping and growing current customers, you’re probably already seeing some of the signs: businesses tightening their belts, angling for discounts, hinting at a non-renewal or a shorter term. Maybe your own organization is pausing hiring or cutting budget to […]