Resources Archive - Page 5 of 12

10 Tips to Master Consent Management

The digital privacy landscape is constantly evolving. Regulations like the GDPR and frameworks like IAB TCF require consent to be captured on digital properties before initiating tracking, analytics and targeted advertisements. Since the start of the EU GDPR in May 2018, the web has turned into a jungle of consent pop-ups. While the intent of […]

The 2023 Digital Marketing Salary Guide

Trends and Projections across Digital Marketing, SEO, Content, and PPC

The Ultimate Guide to Marketing ROI for B2B Executives

Investment in marketing activities is growing fast. Marketing spend soared to $1.3 trillion dollars worldwide in 2021, accounting for 2% of global GDP. As companies spend more, they need to know whether their significant investments are paying off. There’s a myth in the marketing world that certain questions about return on investment (ROI) simply can’t be answered. Some […]

Marketing During a Recession: 6 Strategies to Maximize Your Marketing Budget

We are entering another period of economic uncertainty. Inflation has hit a decades-long high, tech stocks are tumbling, supply chains remain snarled, and workers have not returned to the office in the same numbers since the start of the pandemic. Businesses are scrambling to prepare for this volatility. In general, leaders like to hold onto cash as a buffer during recessionary […]

Top 12 CDP Use Cases

Real-World Examples to Inspire Your Transformation

The New Customer Engagement Model

How to Transform Customer Relationships and Drive Growth in the Privacy-First Era

Legendary Marketing & Sales Customer Stories

Champion Your Revenue Teams With Stellar ROI

Maximize Virtual Event ROI

Marketers are being forced to shift away from in-person events and trade shows in favor of virtual events. It can be difficult to calculate the ROI of a virtual event vs. an event you were live, in-person for, as the time to pipeline can be much longer without having a face-to-face conversation as a jumping […]

Recession-Proof: Using AI to Retain and Grow Customers in a Downturn

We don’t need to tell you there is economic uncertainty right now. If you’re tasked with keeping and growing current customers, you’re probably already seeing some of the signs: businesses tightening their belts, angling for discounts, hinting at a non-renewal or a shorter term. Maybe your own organization is pausing hiring or cutting budget to […]

State of ABM Report

The new sales and marketing divide: It’s not what you think