Topic

Resources

  • ITA Group White Paper Event ROI

    ITA Group White Paper Event ROI

      It’s not surprising that event planners are being asked to show an ROI for their events with the sophisticated data-capture tools available with event technology. From event registration systems and RFIDs to online surveys and event apps, we’re able to collect and analyze mountains of valuable attendee information. The struggle becomes making sure to […]

  • The Power of Customer Journey Mapping

    The Power of Customer Journey Mapping

    How companies leverage customer pathway data to improve customer experiences and increase loyalty

  • Brand Tracking 101 Toolkit

    Brand Tracking 101 Toolkit

    A Comprehensive Guide to Measuring Brand Health

  • Customer Journey Mapping Toolkit

    Customer Journey Mapping Toolkit

    Customer journey maps harness valuable insights to illustrate the complete buying experience and help brands to identify how they can optimize their marketing efforts. In fact, almost 90% of customer experience professionals who use journey mapping report increases in customer satisfaction, lower churn, fewer customer complaints, and higher Net Promoter Score® (NPS), making accurate journey […]

  • CHIEF MARKETER 2023 B2B MARKETING OUTLOOK SURVEY

    CHIEF MARKETER 2023 B2B MARKETING OUTLOOK SURVEY

    SURVEY SHOWS MEASURING ROI A TOP PRIORITY FOR SECURING MARKETING INVESTMENT–AND CONTENT MARKETING REMAINS KING

  • MARKETING-LED CUSTOMER EXPERIENCE–EVERYWHERE, ALL THE TIME

    MARKETING-LED CUSTOMER EXPERIENCE–EVERYWHERE, ALL THE TIME

    How to create a consistently rewarding experience for customers

  • How to Foster Engagement Without Cutting Prices

    How to Foster Engagement Without Cutting Prices

    Planning Your 2023 Promotions Strategy During an Uncertain Economic Environment

  • How to Transform Healthcare Marketing and Increase Business Growth

    How to Transform Healthcare Marketing and Increase Business Growth

    Across the globe, privacy regulations, patient expectations, and the digital transformation in the healthcare and pharmaceutical industries have put a large emphasis on how organizations collect and process customers’ personal identifiable information (PII) and protected health information (PHI). From email marketing to text messaging and in-person visits to mobile applications, it’s crucial to instill a […]

  • The Complete Guide to First-Party Data

    The Complete Guide to First-Party Data

    As consumer demand for privacy grows, rather than depending on data collected by third parties, marketers are pivoting strategies to rely on first-party data to break through to new audiences. The move from third-party cookies to first-party data is an opportunity for marketers to build trust with their customers and deliver personalization through a privacy-centric […]

  • Why Consent and Preference Management

    Why Consent and Preference Management

    OneTrust Consent and Preference Management offers a full consent and preference management solution to help marketers, publishers, and advertisers build trust through transparency, ensure compliance with global privacy regulations, protect revenue, reduce opt-outs and unsubscribes, and create a better customer experience. Learn more or get started.