Resources
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Next-Gen Customer Experience
No matter what vertical you play in, relevant customer experiences are key to being a B2B marketing leader. Sales–and retention rates–skyrocket when CX is exemplary.
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Improving Online Engagement–New Special Report
Every brand wants to create better customer experiences, and customers crave more personalized engagement.
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How to Leverage The Power of Personalization to Show Your Audience You Understand What They Really Need
If done right, personalization is a powerful tool for marketers. How can you avoid the “creep” factor and connect with your audience in a meaningful way?
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Ecommerce in the COVID-19 Era
How Brands Are Enhancing Their Digital Infrastructure in the Face of a New Normal
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Fast Track Your Digital Transformation
Businesses across the globe have had to re-evaluate their business plans in response to a single, clear truth: Digital is no longer a ‘nice-to-have’. It is imperative.
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Creating Consistent Brand Experiences in Inconsistent Times
In the era of socially-distanced sales and marketing, smart document organization and automation can drive productivity, compliance and collaboration.
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Bridging the Gap: Interview with Nick Mason on Next-Gen Content Strategies
Most marketing content falls short when it comes to generating actionable insights for the sales team. In this piece, Nick Mason, Founder and CEO of content software company Turtl, shares his personal insights on an all-new research study, showing us how to leverage next-gen content and data strategies to bridge the divide between marketing and sales teams.
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Chief Marketer’s 2020 COVID-19 Marketing Outlook Report
The COVID-19 pandemic has upended the marketing industry as we know it. In the face of what feels like crisis after crisis in recent months, marketing professionals have been tasked with adjusting to a new normal characterized by all-virtual interaction, economic uncertainty and the hyper scrutiny of brand values.
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2019 Data Benchmark Study: Historic Survey of 650 Marketers
A historic new study of 650+ brand marketers spotlights the growing role data plays in all aspects of corporate marketing–from developing successful marketing strategies and campaigns, to deciding where to allocate budgets and best target audiences.
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2019 B2B Marketing Outlook Survey
What are the biggest B2B challenges–and opportunities–in the coming year?