Topic

Resources

  • Why Brand Experience Should Be At The Center of Your Marketing Strategy

    Why Brand Experience Should Be At The Center of Your Marketing Strategy

    Today’s consumers value live experiences more than material goods and expect those experiences to speak to them on a personal level, and to respond to their needs for information, community and fun. Brand experiences that satisfy these needs and are meaningful and engaging lead to consumer loyalty and brand advocates. Today more than ever, brand experiences should be at the center of any well-conceived marketing strategy. In fact: More than two- thirds of marketers agree that brand experience is

  • Your Content Crisis Won’t Solve Itself

    Your Content Crisis Won’t Solve Itself

    Today’s customers expect businesses to offer tailored services and personalized content. Companies need to demonstrate an understanding of their customer’s needs, before they can expect a purchase.

  • Understanding the End-to-End Content Lifecycle

    Understanding the End-to-End Content Lifecycle

    Your online presence has never been more critical to your business success. Because it’s not flashy ads or trendy products winning customers today–it’s the customer experience itself.

  • The Power of Personalization

    The Power of Personalization

    The average marketing organization currently has more than two dozen solutions in play, and a few more in the wings. How can marketers figure out which technology will help them achieve digital transformation? How can they leverage their existing martech to create personalized marketing strategies that engage and convert prospects at all points of the funnel?

  • The Modern Marketer Benchmark Survey: The Pulse of Marketers on Today’s Top Issues and Priorities

    The Modern Marketer Benchmark Survey: The Pulse of Marketers on Today’s Top Issues and Priorities

    Welcome to the Chief Marketer and Oracle Modern Marketing Benchmark Survey, which uniquely analyzes how leading companies and brands are approaching today’s top marketing issues and opportunities. The study also identifies the characteristics of today’s modern marketer and quantifies how marketing is changing at top companies.

  • The Essential Rebranding Guide

    The Essential Rebranding Guide

    Rebranding is a challenging time for any organization and this guide aims to make it easier to undergo the rebrand process and get the most out of your rebrand.

  • The Definitive Guide to Template Management

    The Definitive Guide to Template Management

    Your guide to understanding automation in document and content creation

  • The Changing Role of the CMO

    The Changing Role of the CMO

    The role of the chief marketing officer is rapidly evolving, as numerous factors like customer experience (CX), digital technology, data and artificial intelligence influence both day-to-day and long-term marketing strategies.

  • Loyalty Marketing In The Data-Driven Era

    Loyalty Marketing In The Data-Driven Era

    This special report takes a deep dive into the loyalty marketing discipline and provides smart strategies and contemporary best practices that inspire deep emotional connections between brands and customers.

  • Marketing Attribution: Smarter Ways to Follow the Money

    Marketing Attribution: Smarter Ways to Follow the Money

    In today’s marketing world, driving business growth is job one. But pulling together the data and measuring success across all channels and touchpoints is tricky business.