Renegade, the New York-based guerrilla and digital agency, said it would now operate as an independent company, effective immediately.
The change in ownership is a result of Dentsu Holdings USA, Inc., selling its majority interest in the company to Renegade CEO and co-founder, Drew Neisser.
The deal, a result of the directional evolution of both companies, is both amicable and mutually beneficial, the company said.
“We believe that being independent will elevate the entrepreneurial spirit that is especially important in this challenging economic environment,” Neisser said in a release. “Without the support of Dentsu over the years, we would not have been able to build the type of organization that we have today.”
Renegade will maintain its current office location in New York’s Chelsea Market.
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